There are dozens of important questions in social media marketing, and one of the most crucial ones is: “When is the best time to post on Facebook?”
Despite the emergence of multiple social media platforms with an ever-increasing number of active users in the past decade, Facebook remains the absolute leader in the field. Whether you go for organic or paid Facebook marketing, you are able to reach audiences which no other network can provide.
However, the majority of social media marketers understand this reality and thus compete over the attention of Facebook users. That’s what makes it imperative to find out and make use of the best time to post on Facebook.
So, let’s try to figure out this mystery in marketing your business on Facebook.
The Best Time to Post on Facebook Is…
According to various research studies by well-respected social media experts, the best time to post on Facebook is Monday and Wednesday, between 11 A.M. and 1 P.M.
Disclaimer: Please note that this refers to the time zone of your target audience and not your own time zone.
We wish things were that simple in social media marketing, right?
There are a few major problems with this conclusion.
Problem #1: Once all businesses know when to schedule social media posts on Facebook, this is no longer the optimal time.
Because there will be millions of digital marketers, social media influencers, business owners, and other interested parties publishing right at this time. This means that millions of posts will be competing for the interest of the users at whom these posts are targeted. Eventually, this will no longer be the best time to post on Facebook for maximum engagement.
Problem #2: The optimal time to publish content on Facebook depends on your target customers.
For example, if you are trying to sell a product or service which helps professionals, you should aim to catch them during working hours. That’s when they are thinking about how to make their business more efficient and their working processes less strenuous.
If, on other hand, you sell leisure products or services, you should be scheduling your Facebook posts in the evening and on the weekend. That’s when your target audience is at home and is in the right mindset to think about what to do in their free time.
So, the nature of your business and the nature of your target social media users should dictate your decision when to post.
Problem #3: The best time to post on Facebook depends on your goals.
What are the goals of your social media marketing plan?
In other words, what are you trying to achieve by posting content on Facebook and the other social media networks?
Do you want to grow your social media audience? Do you want to generate leads? Do you want to convert customers? Or do you want to build your online presence and brand awareness?
You should answer these questions when first creating your social media strategy.
It’s important to know what you are trying to get out of your Facebook posts before scheduling them.
There are days of the week and times of the day when people are more likely to “just look around”, there are times when they are more likely to “engage” (like, comment, share, etc.), and there are times when they are more likely to “shop”.
Depending on your Facebook marketing goals, you should aim to post at the best time for this particular kind of response.
Now that we know that Mondays and Wednesday between 11 A.M. and 1 P.M. are not necessarily the best time to post on Facebook, we are left again with the question: “So, what is?”
So, What’s the Optimal Time for Facebook Marketing?
The truth of the matter is that it really depends on a few key factors. We already hinted at all of them, but let’s quickly go through each one again:
#1: Your Business and Product
When deciding on the time for your Facebook posts to go live, you should take into account your industry and your product or service. Again, consider whether you should target users who are at work or out of work.
#2: Your Audience
If your ideal customer is a professional, then you are really most likely to get his/her attention on Monday or Wednesday, between 11 A.M. and 1 P.M. This is still the beginning or middle of the week, when your customers have enough energy to think about implementing new products at their workplace, and when they are not distracted by making plans for the weekend.
If, on the other hand, your customer persona is parents, you should post in the evening, when their kids have gone to bed.
If you are trying to sell something to retired people, you should schedule your social media posts for the early mornings.
#3: Your Goals
In addition, as we already mentioned, you need to consider what you want to achieve with your Facebook posts. If you’d like a few likes, you can post during lunch break hours when people are scrolling through their newsfeed while grabbing a bite. If you’d like actual purchases, you want to catch your target audience when they have more time to buy.
In conclusion, there is no universal best time to post on Facebook, and you should time your posts based on the factors above.
How to Figure Out When to Post on Facebook
In order to optimize engagement from your Facebook followers as well as new Facebook users, you can try one of two approaches:
Approach #1: Review the Performance of Your Old Posts
In 2021 all social media marketing decisions should be based on data and analytics. One way to figure out when your specific audience is most active on social media is to check out the Insights section on your Facebook business page account.
The data available there will give you some idea of when you can expect the most engagement from users based on previous performance.
Approach #2: Test
Another way to find out the best time to post on Facebook for your specific brand is to conduct a systematic test. This requires scheduling multiple posts a day, at the same times each day, over a 3-4 week period. Once you’ve done that, you can analyze the results and see which days of the week and which times of the day were able to generate the most engagement from Facebook users.
Maybe you are not excited about the idea of scheduling a ton of posts over the next few weeks?
No worries, you don’t have to spend all your time online posting on Facebook. You can streamline and automate the process with the help of a Facebook post scheduler.
What Is a Facebook Post Scheduler?
This is one of the must-have social media management tools in 2021. The Facebook post scheduler helps you schedule your Facebook posts in advance so that you don’t have to spend your entire life in front of a computer. Moreover, this tool allows you to automate the reposting of content. Last but not least, you can schedule posts on Facebook simultaneously with posts on other social media platforms including Instagram, Twitter, LinkedIn, YouTube, Google My Business, Tumblr, and Reddit.
Where to Find the Best Post Scheduler for Facebook?
Right here. Start your 7-day free trial of Studiorific Social now to take your Facebook marketing to a new level.