In this section of our social media blog we look at the importance of social media analytics in building a solid digital marketing plan.
A successful social media strategy needs to be based on actual results and data rather than guesswork. That’s the only way to figure out what really works and what doesn’t for building your brand’s online presence and promoting your product on social media platforms.
Tracking and analyzing the performance of both your account and your individual posts is a must when scheduling content on Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit, and Tumblr.
As an aspiring social media marketer, make sure to start looking at analytics as soon as you begin to publish on a network.