In this article I will take you step by step through the process of creating a winning content marketing strategy for a brand new blog. This guide is based on my own personal experience from the past 10+ years.
I got into digital marketing kind of randomly. It happened because of my passion for writing. A few years after college, while I was working at a local NGO, I saw a job post about a fintech startup hiring part-time blog writers. Without knowing much about blogging, I applied right away just because I enjoyed every opportunity to write – regardless of the format, the style, and the length.
I was hired immediately, so I started writing blog posts on various topics related to fintech. I had no previous experience in or knowledge of the fintech industry. My writing was based on my own online research with a very heavy focus on the role of this startup in the industry.
Somewhat surprisingly my blogs started generating lots of organic traffic right away in addition to actually generating revenue. When I look at myself back then, that happened surprisingly because at that point I had no idea what SEO was or what content marketing meant. I just loved writing, and I was excited to have the opportunity to make money in this way.
Fast forward a couple of years and a few hundred blog posts, and I was the Digital Marketing Director at this startup. While expanding our digital marketing strategy, we kept content marketing at the core of our efforts because it had proven so successful for us. Though we were still a startup in a highly competitive industry, our blog was generating about a million pageviews a month, the vast majority of which came from organic traffic. The only reason for this massive success was our impeccable content marketing strategy.
So, now that you know who I am and why you should trust me, let’s jump into the 6 steps to creating the best strategy for content marketing for a new blog.
Make a List of Main Keywords
The first and arguably the most important step when starting a new blog is to do extensive research on the chief keywords in your industry. You should actually write down a list of dozens or even hundreds of keywords relevant to your business area.
The main indicator that you should look at is keyword search volume. This is simply the number of time internet users search for this particular term on Google and other search engines per month. The search volume should be limited to the geographical market that you are targeting.
Another major factor to look at is the keyword rank difficulty. This is usually expressed as a number between 0 and 100, with 0 marking keywords which are easy to rank for and 100 marking keywords which are virtually impossible to rank for.
When looking for your blog’s keywords, you need to use a keyword search tool. I personally find Ahrefs to be the most intuitive and user-friendly as well as trustworthy and reliable. However, you should also consider other tools such as SimilarWeb and Ubersuggest by Neil Patel. Each of these tools will show you different keywords and stats. Thus, in order to build a solid content marketing strategy, you should use a few different tools.
Build Content Around Keywords
As soon as you find out a few keywords within your industry, you should start creating content with them. Start out with keywords that have a high search volume and a low rank difficulty or competition. Each industry has such keywords.
When you write a blog post, choose a focus keyword which should appear at least a few times in your copy. If you are just getting started, you should consider using the keyword about once for every hundred words of content that you write.
In addition, you should use as many secondary keywords from the list which you’ve already prepared as possible, without sounding stupid and redundant.
While many SEO experts will claim that this is keyword stuffing and that it actually works against you on search engines, it is a must when your blog is new and still doesn’t have much content. You need to get these important keywords on your blog so that you start ranking for some of them and driving organic traffic to your blog.
Try to create two to three separate blog posts with each of the most important keywords instead of spreading too thin right away. If you focus your efforts on fewer keywords, it will be easier and faster to start ranking for some of them.
Create Unique and Useful Content
Google and the other search engines are evolving all the time. They are becoming smarter and smarter at recognizing high-quality digital content from low-quality content. That’s why the ultimate goal of your content strategy should be to create blogs of extremely high quality and real value to readers. Not to mention that you are ultimately writing your blog posts for humans who should find them not only helpful and informative but also engaging and entertaining.
Each blog post should include comprehensive information about the topic while staying focused and not boring readers with unnecessary information just to hit the expected word count. It is crucially important to ensure that the question in your title is thoroughly and clearly addressed and answered.
The best way to do what as a beginner content marketer is to find out the top-ranking article for your focus keyword and make sure that you write a more comprehensive, more interesting, and overall better blog post than it.
In terms of language, while it depends on your industry and niche, generally speaking it is best to use conversational language. After all, you are running a blog and not writing an encyclopedia. Your blog posts should be easily comprehensible and fun to read if you want visitors to read them to the end.
With regards to length, through countless experiments, I’ve figured that the ideal blog post length is about 1,200-1,500 words. One thousand words is the absolute minimum. Less than that is not enough to cover your topic exhaustively or to rank on search engines. On the other hand, content pieces of above 2,000 words might get too complicated for search engines in addition to being too long to keep the attention of readers skimming through online content.
Hire Several Content Writers
If you have the resources to do so, it’s best to hire a few different content writers. They can be freelancers. Unless you plan to publish multiple blogs per day, you don’t really need a full-time content marketing team.
Working with different writers will make your content more diverse and cater to the preferences of various readers. Even if you give the exact same requirements to two or more content writers, they will come with different blog posts on the same topic, and that’s great. You want this diversity when implementing the content marketing strategy of your blog.
Moreover, having several writers will assure that you always have enough content to publish on a regular basis. This is particularly important when you are still starting out. You should aim to publish a new blog post every day. Ideally, you should try to post 3-5 times a day at the very beginning. You need to build up a stock of content and keywords available on your website to start ranking for SEO.
Start Building Backlinks
Another important element to incorporate into your content marketing strategy right away is backlinks building. Sometimes one backlink from a high-domain authority website in a related field can be worth hundreds of blog posts published on your website – in terms of traffic, conversions, and brand building.
Pick up a few blog posts that you are particularly proud of and start approaching the content managers of other blogs and websites to see if they might be willing to offer these invaluable resources to their readers. Focus on keywords which are crucially important for your blog and which are very relevant to the content to which you are trying to backlink to.
Share Content on Social Media
Last but not least, start sharing your blog posts on social media right away. There is a widespread debate about the impact of sharing content on social media on SEO. My experience clearly demonstrates the close relation between content marketing and social media marketing. Blog posts which we schedule as social media posts immediately after publication on our website have done significantly better in terms of not only social and referral traffic but also in terms of organic traffic.
If your digital marketing human resources are tight, you should look for the most efficient way to schedule posts on social media. To streamline and automate the process, get access to the best social media scheduler in 2021: Studiorific Social. You can schedule your blog post link to be shared on several social media accounts on different platforms simultaneously, without the need to type the same content over and over again. Moreover, you can automate the social media sharing of your blog through a simple RSS feed integration. Post links to your blogs on Facebook, Twitter, LinkedIn, Tumblr, Reddit, Google My Business, and Instagram in an efficient manner.
To learn more about Studiorific Social, read What Studiorific’s Social Media Management Tools Do for Marketers, Business Owners, and Influencers.
These are the 6 steps that you need to go through in order to create a solid content marketing strategy for your new blog. And remember to be patient. Rome was not built in a day.
To amplify traffic to your blogs by sharing them on social media, sign up for a 7-day free trial of Studiorific Social now.