If you think about it, there’s no such thing as social media marketing. There is a plethora of social media marketing strategies – one for each network and platform that you decide to use. What is certain, though, is that Facebook marketing is a must in 2020. It comes with benefits which no other social media website offers.
In this article we’ll look at why incorporating Facebook posts in your digital marketing strategy is an absolute must and how to do that in the optimal manner to establish your brand’s online presence and drive qualified leads to your website.
Why Should You Use Facebook for Marketing?
The most important reason why Facebook should be present on your list of social media sites for marketing your business is the audience which you can attract on this platform. With over 2 billion active users on a monthly basis, Facebook is an undeniable leader among social media networks. No other website attract this scope of users.
To give you a perspective, this means that if you share Facebook posts, you have the potential to reach out to over 26% of the world population.
Additionally, Facebook users are incredibly diverse. They come from every continent and every country, from all age groups, social statuses, professional backgrounds, and interest groups. Your business’s perfect customers are bound to be active on Facebook.
2. Content Compatibility
Another factor which makes Facebook marketing so beneficial is the fact that you can schedule social media posts of any format on this platform. While YouTube is limited to video content and Instagram is restricted to photo and video sharing, Facebook supports all types and formats of posts. You can share text posts, images, videos, and links. Moreover, there’s no limit on the size or length. In addition, you can also publish polls to inquire about the opinions, standpoints, and needs of your target audience, which will help you improve social media engagement with them as well as creating content which focuses on their most pressing challenges.
To start scheduling posts on multiple Facebook pages and groups simultaneously, ahead of time, sign up for a 7-day free trial of Studiorific.
3. Free of Charge Access
Creating a Facebook profile, Facebook business page, and Facebook group costs zero money. Access to the platform is free for both individuals and businesses. This is an important factor for minimizing your social media marketing budget in general and Facebook marketing expenses in specific.
4. Facebook Pages
Like some other social media networks, Facebook has dedicated businesses pages which can be created and run by companies. Facebook business pages are comprehensive, allowing you to provide your social media users with the same information which you normally post on your website. This includes but is not limited to your company’s name, logo, another image, address, website address, phone number, industry, company size, and many other details.
Furthermore, you get access to the messenger function to chat with your users and customers to respond to their immediate needs. Being available to answer customer questions is crucially important for running a successful business.
Online reviews which are becoming an indispensable part of digital marketing are also available on Facebook. This means that using Facebook for marketing purposes provides you with one more functionality.
5. Mobile Friendly Interface
Unlike some other websites, Facebook is fully optimized for mobile users. This means that your company’s business page as well as all the content which you publish there will provide users on mobile devices with an excellent experience.
6. Facebook Ads
If your social media marketing strategy includes a budget for online ads, one of the best types of CPC ads are those on Facebook. Facebook ads are able to produce much better results than other CPC advertising options as long as you set them up the right way. There are so many different settings to choose from that you are guaranteed to be able to target the right audience for your business. Depending on your budget, ads can become an important part of your Facebook marketing strategy.
How Can You Optimize Your Facebook Marketing Strategy?
1. Post Different Types of Content
Diversity is key for success in social media marketing. No one wants to keep reading the same post over and over again or look at the same picture billion times. Thus, your Facebook posts should be comprised of different types of content and be of different formats.
One of the important advantages of Facebook marketing is that you can use the platform to deliver messages to potential leads, qualified leads, and existing customers. To serve the needs of all these groups, it’s important to schedule Facebook posts on a wide range of topics. You should write about the solutions which your products or services provide to attract new clients. You should share industry news, technological advancements in your niche, or even fun facts or just funny photos or videos to keep your Facebook audience engaged. You should also share company’s updates and releases of new features to retain customers.
With regards to Facebook marketing posts format, the same holds true. It’s best to make use of all the options available on the network. Unless you work in a very specific niche, chances are that some of your target users prefer videos, while others prefer photos and images, while still others prefer written content. With Facebook posts, you can meet the needs and expectations of your entire target audience. Thus, make sure to include all sorts of content formats in your Facebook marketing strategy.
2. Create Branded Content
An easy way to build your brand’s name and reputation on Facebook is to create branded content. Having your company’s logo will do miracles for helping your audience remember your brand. It can be as simple as that.
To add your brand’s logo as a watermark to your images to be published on Facebook, sign up for a 7-day free trial of Studiorific.
3. Share At the Best Possible Time
The next thing to do in order to optimize the performance of your social media strategy dedicated to Facebook is to post content at the best time for your particular users. For ultimate results and maximum engagement, it is crucial to schedule Facebook posts right when your target audience is most active. People are much more likely to get to, read, click on, like, and comment on posts that have been just published than on content from a few hours ago.
To achieve this, you have to research the online usage habits of your target audience to see when they are most active on Facebook. Then you should start scheduling posts for this time.
To avoid having to stay online day and time to post at the best time for your target audience, sign up for a 7-day free trial of Studiorific’s Facebook post scheduler.
4. Add the Best Hashtags on Facebok
Although hashtags on Facebook are not as popular as on Twitter, and Instagram, they are still a powerful tool to drive more traffic to your posts. And every extra view, read, like, comment, and click counts in Facebook marketing.
Once again, you should resort to your online research skills to find out the best hashtags in Facebook for your industry and niche. Make sure to check out what hashtags your competitors are using, especially those with very active Facebook accounts and pages, and incorporate them into your own Facebook marketing strategy. You can also create some of your own branded hashtags on Facebook which contain your company’s name. This will help users who reach one of your Facebook posts find your other posts quickly and efficiently. Importantly, limit your hashtags to no more than 5-6 per post. The goal is not to overwhelm your audience with tags but to help them find your content and navigate through it.
In order to avoid having to retype the same hashtags over and over again, sign up for a 7-day free trial of Studiorific for our caption feature which allows you to save your social media post captions and reuse them.
5. Track and Analyze Performance
Just as with any other digital marketing strategy, you should start tracking the results of your Facebook posts right away to evaluate if your strategy is achieving the desired goals. Make sure to visit the Insights page of your Facebook business account frequently to get access to all the analytics which you need.
The most important figures to look at and analyze include organic and paid post reach, page views, page previews, likes, post engagement, and page followers. You can track your regular posts, stories, and videos.
Facebook analytics will provide you with all the data and information that you need to make educated Facebook marketing decisions and optimize your strategy. Try to replicate posts that get maximum engagement and improve the types which do not achieve the expected outcomes.
6. Engage with Your Users
One of the most important factors for the success of a Facebook strategy is not only to post good content which attracts user engagement but to also actively engage with your users. As soon as you see a new comment on your Facebook post, you should react to it with a like (if relevant) and write back. You should always find out something relevant to respond to the user who took the time to engage with you.
Moreover, make sure to respond to all users on messenger within a reasonable time.
Engaging with users, especially those who reached out to you first, is a must. This is the best way to show them that you really care about their needs and interests, and that your need will take good care of them if they join.
Yet another way to diversify and improve your Facebook marketing strategy is through crossposting. This strategy is gaining more and more importance in digital marketing, and Facebook is no exception.
First, you should share your Facebook posts on other social media platforms as well. This will help you bring significantly more traffic to your posts and enhance your outreach and lead generation efforts.
Second, you should share your unique social media posts published on other networks on Facebook as well. Even if these posts are dedicated to a particular platform, there’s no harm in expanding their outreach by sharing them with the Facebook community as well. It’s actually a good idea to use your Facebook marketing efforts to grow and support accounts on other channels as well.
8. Schedule Facebook Ads
If you have a CPC advertising budgets, Facebook ads are an excellent place to use some of the resources. Facebook ads are very cost-efficient and effective when compared to other online ads. Including this component into a Facebook marketing strategy will make it complete.
Your competitors are most probably already on Facebook, so it’s time for you to get there as well. Use these 8 tips for creating the ultimate Facebook marketing strategy to achieve maximum results.