Instagram post automation has been one of the issues that small businesses and digital marketers most often struggle with. Unlike most other social media networks, Instagram does not allow scheduling from a computer, and all posting has to be done from a mobile device. Furthermore, the Instagram platform has made integration with third-party services particularly challenging. As a result, the majority of social media management tools cannot offer the same degree of integration and automation for Instagram marketing as for Facebook marketing, Twitter marketing, and other types of social media marketing.
Does this mean that digital marketing agencies, freelance marketers, and social media influencers are stuck with posting on Instagram the traditional way – in real time through their mobile?
No, not at all.
Studiorific Social has created the ultimate social media scheduler which provides complete Instagram post automation. For just $27/month, you can forget all about manual posting on IG and start scheduling your posts in advance, from the comfort of your desktop.
Here is a list of the Studiorific Social tools which make scheduling posts on Instagram directly and automatically possible:
- IG post scheduler
- Group manager
- Instagram reposter
- RSS feed integration
- IG posting schedule
- File manager
- Image editor
- Caption tool
- Watermark tool
- Instagram analytics
- Instagram direct messages
- Team manager
Let’s take a look at each of these social media automation tools individually and how they help you optimize your IG marketing processes:
IG Post Scheduler
First and foremost, the Studiorific social media scheduler allows posting on Instagram (along with seven other social media channels). With Basic, Standard, and Premium plan, you can add a number of different Instagram accounts. This feature is particularly useful for digital marketing agencies and freelance digital marketers who work with multiple clients. But it can come in handy for medium- and large-size businesses which want to post not only on their business account but also on the personal accounts of various team members.
Once you’ve added your Instagram account or accounts through the Account Manager, you can start scheduling posts on them. You can choose to schedule a post on a single IG account or on a number of different accounts at the same time. This means that the exact same post will appear on a few Instagram accounts without the need to upload the same image or video, type the same caption, and add the same hashtags. Moreover, if you’d like to optimize your entire social media marketing process, you can schedule a post on Instagram as well as on other sites (Facebook, Twitter, Tumblr, Reddit, LinkedIn, Google My Business, and YouTube) simultaneously.
With regards to posting on Instagram, we offer all options including:
- Sharing an image or a video
- Instagram story
- Instagram carrousel
Once your post is ready to go live, you can decide whether to publish it right away or to schedule it for later. If you want to schedule your Instagram post to go live some time in the future, you just need to choose the day and time and press Schedule. Then you can forget about it. We will make sure to publish it at the exact time selected by you without the need for intervention from you. No mobile push notifications. No mobile use. That’s what complete Instagram post automation looks like in 2021.
This tool allows you to group accounts by network, client, or any other designation that you choose. Once you’ve done that, you can select to schedule posts on an entire group of accounts at the same time.
Scheduling Instagram posts from your computer in real time or in advance is great. However, that’s not enough to claim that we’ve fully automated Instagram marketing.
Another tool available on the Studiorific social media management system is the IG reposter. This tool is part of our Instagram post scheduler and helps you automate the process of posting the same IG post over and over again.
When scheduling a post, you can choose if you’d like to have it published just once or if you’d like to have it reposted at frequency selected by you. For example, you can automate the reposting of your evergreen content once a month. Similarly, you can automatically repost your current marketing promo campaign every day for the next week or month.
All you have to do is to set up the frequency with which you want your Instagram posts reposted (every day, every two days, etc.) and the time of the day when you’d like them to go live. We’ll take care of the rest. After all, that’s what busy social media marketers expect from the best Instagram post automation service, right?
RSS Feed Integration
Scheduling individual posts on your Instagram accounts through our platform is really quick and easy. But we help you avoid all the manual work in an effort to automate IG marketing in a totally new way.
Namely, you can use the RSS Feed feature available on our platform to connect your website or any other website with an RSS feed. Once you’ve done that, you can set up new content made available on one or more websites to be automatically shared on your selected Instagram account or accounts.
Can you imagine how much time and effort you can save in this way?! Meanwhile, your Instagram account will be constantly updated with new posts from your own content or content produced by top influencers in your industry.
IG Posting Schedule
Visualization of your Instagram marketing strategy is crucially important in social media automation. Seeing a social media schedule helps you quickly and easily evaluate if you are posting enough content and whether your Instagram posts are well distributed among your different accounts and throughout the day and the week.
We at Studiorific Social know that well, so we’ve developed the Schedules tool with three different views:
- Queue: This is where you can view your scheduled Instagram posts.
- Published: That’s the view which shows you what content you have already published through our platform.
- Unpublished: This is where any posts that failed to go live will appear. There could be a number of reasons why a post does not get published, and we will show you what steps you need to take to reschedule it in the most efficient way.
You have the option to take a look at your posts by Instagram account as well as by platform (in case you go beyond Instagram marketing and use Studiorific to publish content on other social media sites as well).
Meanwhile, if you’re a beginner IG marketer who’s having trouble with coming up with ideas for what to post on your account, or if you’re a veteran digital marketer running out of inspiration, there’s no need to get desperate. Studiorific’s Social Media Calendar 2021 will provide you with a list of all major national and international holidays as well as daily ideas of what to post on Instagram or any other social media channel to optimize engagement from your audience and gain new followers.
Everyone who’s ever done anything on Instagram knows that visual content is the bread and butter of this network. Of course, visually appealing content is important on all social media platforms, but it’s an absolute necessity on IG. After all, that’s the leader in photo and video content sharing in 2021.
However, everyone also knows how tedious and annoying it is to continuously upload the same photos and – even more so – videos – each time that you want to share them on your Instagram accounts.
What’s one more aspect of Instagram post automation that Studiorific has taken care of through the File Manager tool. Once you’ve uploaded an image or video file on your Studiorific account, it gets automatically saved into your File Manager.
What this means in practical terms is that next time when you want to publish the same photo or video on Instagram (or any other social media channel), you can go to your File Manager and select the file so that it gets added to your new post.
This will not only save you tons of time but also limit the burden on your internet usage.
Regardless of how much experience you have in taking professional photos or making infographics for your Instagram account, you usually have to make some edits to them in order to optimize them.
And it’s really discouraging to figure out that you need to make these edits after you have already uploaded the image file to your post. With the image editor available on Studiorific Social, you can open the file and make whatever changes needed before saving it and continuing using it in your post.
We’ve eliminated the need to edit the photo offline with the tools available on your phone or computer before re-uploading it to your Instagram post.
Being able to edit images online is an important part of the Instagram post automation which we provide.
The fact that photos and videos are crucial for marketing on Instagram doesn’t mean that social media captions are not important. To the contrary, captions are where you can provide information about your business and your product that will make Instagram users want to learn more about it and check out your website. Moreover, captions are where you include your hashtags on Instagram, which is how followers are able to find your content and land on it.
But typing captions on your mobile can be quite slow and inefficient, not to mention adding the same hashtags with each of your Instagram posts.
That’s why each Studiorific Social account comes with a Caption tool. That’s where you can save as many caption templates as you’d like to reuse with your Instagram posts. When scheduling a new post, you can click on the Get Caption button to access previously saved captions and choose one of them. In addition, you can easily save your new caption if you think it’s something you’ll be using again in the future.
While the Caption tool helps you save time and energy with all sorts of captions, it’s unbelievably useful when it comes to saving frequently used hashtags.
Because of its visual nature, Instagram marketing is particularly useful for building your brand and establishing your business online presence. One of the most efficacious ways to do that is to add your company logo on the visual content that you post on Instagram.
But can you imagine how much time you’ll need to devote to adding your brand logo to every single image that you schedule on Instagram? Not to mention how confusing it can get if you work with multiple clients.
The Watermark tool available on Studiorific Social takes care of this requirement. You can upload your logo once and have it automatically added to all your Instagram posts published through our platform.
Moreover, you can choose a different logo for each of your connected Instagram accounts so that you can automate the branding process for each of your clients.
The Watermark feature really takes Instagram post automation to a whole new level.
To be able to optimize your Instagram post automation processes, you need to know how well your current marketing efforts are working. And the best way to do that is through Instagram analytics.
The Instagram Analytics tab available on your Studiorific Social account shows you the performance of your Instagram accounts and posts. You can observe and analyze trends in Instagram followers and Instagram likes to measure whether you are producing the expected social media engagement. Moreover, you can see which posts and hashtags are producing the best results so that you can maximize their usage in the future.
Instagram Direct Messages
Studiorific Social functions not only as an Instagram post scheduler but also as a chat app. You can send and receive Instagram Direct Messages from our platform.
This means that you can be engaging with followers and leads from the same website where you schedule your posts on Instagram (or other social media networks). There’s no need to keep a few internet browsers open or to work simultaneously on your computer and mobile.
After all, Instagram post automation needs to go beyond just scheduling posts and analyzing their performance.
Even if you are an expert digital marketer with many years of experience, social media marketing is a team sport. You have to work alongside colleagues and clients to optimize the performance of your social media marketing plan and help your business succeed.
That’s why Studiorific Social allows you to invite team members to collaborate on your social media strategy and your Instagram post automation.
While Instagram post automation is more challenging than streamlining and optimizing other social media marketing channels, it is doable and feasible with the right tools. Sign up for a 7-day free trial of Studiorific Social now to figure out for yourself the power of our tools and features. Turn hours of scheduling posts into 15 minutes.