Instagram Reels: Everything s Social Media Marketer Needs to Know
Social Media Strategy

Instagram Reels: Everything a Social Media Manager Needs to Know

Instagram reels mean creating fun, engaging videos on Instagram. Instagram is growing these days. Many people are using Instagram these days. People are using Instagram not only for creating fun videos and posting stories. It is also used to market your business. People are making money using Instagram. Instagram reels can also help you in the growth of your business. Using reels to market your business helps you in finding more traffic to your website. Instagram reels are short videos, of 15-20 seconds. But in this short time, you can create effective videos where you can market your products. Instead of Instagram stories, people are now using Instagram reels. A social media manager can now market your products through Instagram reels. You may be thinking about what the relation between Instagram reels and a social media manager. There is a direct relation. As Instagram reels are used for marketing your products, social media managers can help in marketing your products through Instagram.

Instagram reels last just a few seconds, so you can’t tell everything about your product through them. However, you can show a bit of what is happening within your company. You can show how you manufacture your products, what techniques you use to market your products, how responsive your team is, and how you provide customer satisfaction. While you can’t do all these in one Instagram reel, you can a separate video highlighting a particular aspect of company. Showing different aspects of your business to social media users will helps you in create a more engaged audience. In this way, you can create interest in your company. You can create interest in your products. You can create interest in your work. These all can help the growth of your business.

Create Reels

Instagram Reels - Create

The first step that we recommend is to create Instagram reels. But don’t just go and create reels without knowing how. Do some research to find out what other businesses are doing and what techniques they are using. Do research to find out which type of Instagram reels suits you the best. For example, fun Instagram reels shares videos with music and dance which makes them inappropriate for business marketing purposes. Instead, focus on videos which are showing companies and products.

If you don’t know have any previous experience with Instagram reels, we will show you how to use them step by step.

Just go to Instagram and log into your account. After that, go to the settings and find out the button for creating videos. Click on that button and do all the work. And then click on the OK button. Afterwards, find the Upload button and click on it. Then your video will be uploaded.

You can see different types of options in your settings box like speed, effects, and timer. Here you can change the speed, add effects, and set up timing according to your needs. However, keep in mind that your video can’t be too long. It should be in the range of 15-20 seconds. Use the best timing based on your research.

Another important step for a social media marketer is to use different tools such as editing tools. After completing your video, there is an option to edit your video. Here you can edit your videos where you can change colors, add shades, and apply other effects in line with your brand.

While working on Instagram reels, take into consideration that this can only be done on your phone, not on your laptop. Instagram is a mobile application, so you can shoot videos on mobile rather than on desktop. Because more people are using mobile, mobile applications are in high demand. Mobile applications are growing vast on the internet.

It’s important to remember that your reels can be seen by anyone in the world with access to the internet. The internet space is vast, so your video can go viral if you have a good content marketing strategy. Even Instagram users who are not following you can view your reels and purchase your products. 

Instagram invented reels to create business brands. So the main use of Instagram reels is to market your products and grow your business. They can be used for a number of marketing strategies including inbound marketing, website marketing , and CRM strategy. Inbound strategy means using social media accounts for growing your online business. Website strategy means marketing through your website.

Instagram reels mostly fall under the inbound strategy. The inbound marketing strategy uses social media to target an audience. Through social media, businesses can target a quality audience. As you all know, Instagram is the one of the most used social media sites. Marketing where more people are engaged can help you in your success. Marketing through Instagram reels can help you in the expansion of your business.

You can see there how many views are coming, how many likes are coming, and how many shares are coming to your videos. In this way, by doing simple steps, you can achieve your business goals.

Benefits of Instagram Reels

Instagram Reels - Create and Edit

By following the simple steps described above to create and edit Instagram reels, you can easily reach out to a wider audience and market your products. And it is at no cost. There is no pressure to invest in new tools or software. Without investing, you can market your brand on social media. 

Many marketers are adopting Instagram reels into their marketing strategy. People benefit from using Instagram reels in many different ways.

So what are you waiting for? Use Instagram reels to market your products. It’s free and more engaging than regular Instagram posts. Market your products where more people engage. This can help you in bringing more traffic to your website. If you are already using other marketing strategies, you can easily add this technique to your existing digital marketing strategy to see growth in your business. Once you start using Instagram reels, you can find the difference in your marketing success between and after. The Instagram marketing strategy is something that can be applied by just about anyone to bring success to his/her business. Even though if you are starting a new business and don’t have financial resources to invest, Instagram reels are still the best option for you. You can find all you need for your marketing goals in Instagram reels.

You can expand your marketing strategy immensely because even people who are not following you can see your reels. This is the best thing about this technique. You can use different approaches to market your product through Instagram reels.

For example, many fashion industries are using Instagram reels. All you need to do is to simply create short videos about your business to show your designs and then upload them on the social media platform. In this way, fashion companies and designer companies can show all their fashion products and their designs to their customers. Potential who get interested can contact designers through their Instagram account or through their website as contact details are displayed.

Wrapping Up

A social media manager should know all these techniques to make marketing through Instagram reels. So, if you have a digital manager who’s not using this strategy yet, make sure to ask him/her to do some research and get on board to start growing your business at an unprecedented rate. Instagram is an amazing place to market your products, regardless of the industry. So make sure that you start using Instagram to market your products. And remember that Instagram reels come with the important benefit that they can be seen even by users who are not following you. This gives you more exposure than any other strategy.

So follow the trend now to grow your business like never before.

This guest post has been contributed by Rohit Jangid, SEO Executive at Commino.

Related posts

How to Manage Social Media Accounts for Multiple Clients: 7 Hacks

Angie Donaldson

When Is the Best Time to Post on Social Media?

Angie Donaldson

How to Market Your Rental on Social Media in 2021

Angie Donaldson

Leave a Comment