With over 2.8 billion active users per month, Facebook is the largest and most popular social media network. That means that Facebook marketing must be a part of your social media marketing strategy.
But with the millions of new posts each day, how do you make sure that your content stands out and grabs the attention of your target audience?
The secret is: You have to create and schedule interactive Facebook posts.
In this article we will take a look at how to make and publish social media posts which maximize engagement from Facebook users and put you ahead of the competition.
We will provide you with proven strategies on how to post on Facebook for optimal results to generate leads and convert customers like never before.
So, here are the 5 things you have to do to ensure interactive Facebook posts in your social media marketing plan:
Create Appealing Visual Content (the #1 Factor for Interactive Facebook Posts)
Visual content including photos, infographics, other images, and videos is at the center of marketing at social media channels including Facebook.
Your target users see so many posts each and every day that you have to make sure that your content stands from the crowd in order to make them look at it in more detail and click on your link.
The best way to catch the attention of Facebook users flooded with posts is to publish high-quality, attractive creatives.
When developing your Facebook marketing strategy, you should focus on what visuals you plan to create and how you plan to make them. If you and your team members don’t have much graphic design skills, it might be worth hiring a professional graphic designer to help you out. Another alternative is to sign up for an online infographic maker like Canva or Visme and try out your skills. These websites make it quite easy to create professionally looking creatives, both images and videos.
Whatever you decide, make sure that you include a creative with the majority of your posts on Facebook. That’s the most important factor for having interactive Facebook posts which will provoke engagement from your audience.
Importantly, you should always brand your visual content. In addition to using your brand’s colors and font, another very easy tactic to do that is to add your company logo to all your photos shared on social media networks.
With Studiorific’s social media scheduler, you can upload your brand logo – through the Watermark tool – to your Facebook accounts so that it gets automatically added to all image files that you publish through the platform.
If you’re a digital marketing agency working with many clients, you can add a different logo to each of the Facebook business pages and Facebook groups that you manage.
Moreover, you don’t necessarily have to create a new piece of visual content for each of your interactive Facebook posts. You can reuse visuals in different social media posts.
The File Manager available on Studiorific Social makes this process particularly fast and easy. Each photo and video file that you upload on our social media management platform gets automatically saved in your File Manager so that you can use it in future posts, as many times as you’d like.
We’ve eliminated the need to reupload the same file over and over again, each time that you want to post it on your social media accounts.
Write Strong Captions Which Support Your Images and Videos
While visual content is the bread and butter of interactive Facebook posts, social media captions are also very important.
Appealing photos and videos are the best way to grab the attention of your target Facebook users, and the captions that you use with your visual content is the way to keep this attention.
As a social media marketer aspiring to succeed on the Facebook platform, you have to learn how to write captions that inspire engagement and interaction.
The best way to do that is to study your target social media users, what they are interested in, and what gets them talking.
The social media captions for your Facebook posts will largely differ based on your industry, your geographical location, and your products or services.
Once you’ve tested various captions and figured out what works best for engaging your audience, you can save these texts in the Caption tool available on your Studiorific Social account.
Afterwards, you can easily continue to use them with future posts on Facebook or any of the other social media networks integrated with our software.
Share Content That Provokes Engagement
Regardless of your niche and your company, there are types of Facebook posts that just inspire interaction and engagement. And you should incorporate these types of content into your social media strategy.
For example, each once in a while you should post questions. Pick the minds of your followers and invite them to share their thoughts, their challenges, or their tips for others in your industry. You will be surprised how little Facebook users need in order to start sharing their stories and experiences.
Another type of very interactive Facebook posts are surveys. While social media surveys are super easy to make, they are a guaranteed way to get engagement from your users. Try different formats – open-end questions, multiple-choice questions, or a mix – to see which gets the most likes and responses on your Facebook business pages or Facebook groups.
Inspirational quotes by famous people are also proven to invite comments from users. So, for instance, you can have a Motivation Monday quote each week. It will inevitably make your audience agree or disagree with the quote and provide alternatives.
Check out Studiorific’s Social Media Calendar 2021 for daily ideas of what to post on your accounts.
Use the Top Hashtags for Facebook Marketing
Actually, hashtags are one of the most important tools for creating and scheduling interactive Facebook posts.
After all, you are most likely to get engagement – whether likes, comments, or follows – from users who are really interested in your industry and your product. And hashtags help you bring these users to your Facebook account and to your Facebook posts.
You should include 4-5 relevant hashtags every time that you post on Facebook. Before that, conduct careful research to figure out the most popular and most useful hashtags for your business.
Publish Content at the Best Time
Last but not least, a major component of how to create and schedule interactive Facebook posts is publishing them at the best time to post on Facebook.
Users are much more likely to interact with a post that has just been published rather than a post that was published a few hours ago.
That means that you should research the time when your target users are most active on this social media channel and publish your content then.
This can pose a challenge if your target customers are in a different time zone though. After all, no one wants to be up and online all day and night in order to grab the attention of Facebook users.
You can solve this problem with the help of the best Facebook post scheduler. Studiorific Social helps you schedule your posts in advance. Indeed, you can schedule all posts for the next week or even month at one sitting so that you don’t have to worry about them and can focus on other aspects of your digital marketing strategy.
Having the posts published at the best time will definitely turn them into interactive Facebook posts.
Creating and publishing interactive Facebook posts doesn’t have to be challenging and difficult. You just have to get access to the right social media management tools. And one of these top tools is Studiorific’s post scheduler for Facebook. Sign up for a 7-day free trial now to start scheduling the interactive Facebook posts that your audience expects.