Unsure whether to go for Later vs Hootsuite in your search for the top social media management software?
Then you’ve come to the right place.
In this article we provide you with a detailed Later review and a detailed Hootsuite review as well as as a side-by-side comparison of the tools and features available on these popular social media automation platforms. We look at both the strengths and the weaknesses of these two platforms to offer you a comprehensive and objective juxtaposition.
Within a few short minutes you will be able to confidently choose the best social media management tool for streamlining your processes from a single platform.
For starters, let’s have a look at the key social media marketing tools and features available on Later vs Hootsuite to get an understanding of what each website has to offer to its current and new customers:
|Tool or Feature||Later||Hootsuite|
|Facebook post scheduler for business pages||Yes||Yes|
|Facebook post scheduler for groups||No||Yes|
|Instagram direct posting of all media on personal and business accounts||No||No|
|Twitter marketing automation||Yes||Yes|
|Scheduling posts on LinkedIn||No||Yes|
|Publishing videos on YouTube||No||Yes|
|Scheduling Tumblr posts||No||No|
|Integration with Reddit||No||No|
|Content syndication with RSS feed||No||No|
|Visual content branding||No||No|
|Unified social media schedule||No||Yes|
|Instagram direct messages||No||No|
You should already have a better idea whether Later or Hootsuite is capable of meeting the most pressing needs of your business in terms of social media marketing.
But in case you still have some doubts, let’s dive further in and look at what you can – and what you cannot – achieve with these top social media management software platforms.
Neither Later nor Hootsuite integrates with all must-have social media networks.
In 2020 scheduling posts on your Facebook business page and Twitter account is an absolute must, but it is by no means enough to excel at digital marketing and to beat the competition. You have to expand into many other social media sites, and that’s why you need a tool that will support your efforts.
The truth of the matter is that both reviewed social media automation platforms fail to provide integration with some of the most important and popular social media apps.
To begin with, while you can automate the posting on Facebook groups from Hootsuite, you cannot do that from Later.
With regards to Instagram, neither of the two alternatives offers real Instagram direct posting. With the shortcomings of both, it’s hard to say if Hootsuite vs Later provides the better solutions for Instagram marketing. With Later you can automate the scheduling of Instagram posts from the platform itself when it comes to single images and videos, but you have to go for mobile push notifications with carousels. Meanwhile, Hootsuite allows you to post content directly on Instagram business accounts but not on Instagram personal accounts, in which case you have to settle for mobile push notifications once again. Neither website enables the use of Instagram IGTV.
LinkedIn marketing and YouTube marketing
With respect to LinkedIn and YouTube, Hootsuite is the clear winner in the Later vs Hootsuite comparison. In recent years LinkedIn has established itself as one of the most popular and most respected social media networks, especially when it comes to targeting and interacting with true professionals. At the same time, YouTube comprises an absolute leader in the field of video marketing. Being able to automate the process of scheduling social media posts on these two platforms gives Hootsuite a strong advantage.
Tumblr marketing and Reddit marketing
Many digital marketers make the grave mistake of underestimating the potential of the Tumblr and Reddit social media networks in building an audience and generating followers. These two sites cater to a different audience compared to the vast majority of other platforms. Their audiences are strongly committed and provide a great opportunity for building a community around a topic related to your industry or even around your brand.
So, with respect to social media networks coverage, the winner in Later vs Hootsuite is clearly the latter. However, both social media management platforms fall short and cannot be classified as all-inclusive social media automation software tools.
Let’s keep looking at other major criteria in our Hootsuite vs Later comparison.
A Later vs Hootsuite comparison shows that both platforms do not automate the republishing of social media posts.
Evergreen content is at the center of a strong, solid digital marketing strategy in general and a social media marketing plan in specific. Every brand needs to create an arsenal of evergreen blog posts, landing pages, tutorial videos, infographics, and other marketing materials.
Needless to say, just creating this content and publishing it on a company website does not suffice to make it viral. As a brand, you need to reshare your evergreen content across your social media accounts each once in a while. That’s why the top social media management software should provide the opportunity to automatically repost content.
However, our review of Hootsuite vs Later reveals that neither of these tools provides this opportunity. In order to repost your evergreen or other digital content that you want to share with your audience multiple times, you have to schedule each post manually and separately.
The two social media management software platforms do not offer integration with RSS feeds.
With the ultimate goal of optimizing and streamlining social media marketing processes, digital marketers are always on the lookout for opportunities to automate as many aspects of their social media strategy as possible.
One of these aspects is the creation of new content to share on social media channels. Let’s face it: creating high-quality content of various formats including blog posts, articles, photos, images, infographics, videos, and others – is the most time-consuming task in the daily life of a digital marketer.
Nonetheless, the best social media automation tools on the market have taken care of this by enabling the automation of social media posts through an RSS feed. But as a matter of fact, when it comes to scheduling posts on social media through an RSS feed, both parties to the Later vs Hootsuite competition are losers. Neither of these two platforms allows this.
Building a brand name is not particularly easy with Hootsuite vs Later.
Selling is not the sole purpose of social media marketing. Arguably, it is not even the primary goal. Building your online presence and establishing your brand name digitally are other crucially important aspects of marketing your business on social media channels.
While there are many ways in which you can build your brand on social media, one of the easiest, most straightforward, and most effective approaches is to simply add your brand logo on all visual content that you share.
To do that, ideally you should aim for subscribing to a social media management software which helps you automate this process as much as possible. The bad news is that neither competitor in our Later vs Hootsuite comparison has done that. That’s a major shortcoming of any social media automation system that strives to be on top.
Hootsuite makes it easier than Later to stay organized when implementing your social media marketing strategy.
Having a social media calendar is one of the first tips that anyone in the industry would give you. An up-to-date social media schedule with all your past and upcoming posts is the only way to stay organized and preserve your sanity in this tough industry.
In our Hootsuite vs Later comparison, the former comes out as the clear winner as this social media management platform provides customers with a unified social media schedule. This calendar displays published and scheduled posts on all social media accounts across platforms. This is really important as it gives you a visual representation of your social media strategy to quickly judge if you are posting too frequently or too infrequently and whether you are covering all must-have social media sites.
Later vs Hootsuite: Neither integrates with Instagram direct messages.
While user engagement is key on all social media platforms, on Instagram it is an absolute must. You cannot establish your name through Instagram marketing unless you engage with your followers on a regular basis.
However, you don’t want to be scheduling Instagram posts on one platform and sending and receiving Instagram direct messages on other, right?
Well, unfortunately, regardless of which party you go for Later vs Hootsuite, you will have to do that as none of them allows users to communicate with their Instagram audience through the social media management platform.
Hootsuite vs Later: What’s the conclusion?
As you can see from our objective, side-by-side comparison of Later vs Hootsuite, neither of these tools comes out as a definite winner. While both platforms can facilitate the implementation of your social media marketing plan significantly, they don’t provide for social media automation in the real sense of the word. There are many tasks that you will still need to take care of manually.
Is there a better alternative to Later and alternative to Hootsuite?
This conclusion preempts the only logical question: Is there another social media management software which fills in the gaps left by these two tools? After all, what is the top social media automation platform?
This platform provides for literally every single aspect of your social media strategy.
Following is a quick revision of the tools and features available on Later and Hootsuite which also includes Studiorific Social:
|Tool or Feature||Later||Hootsuite||Studiorific Social|
|Facebook post scheduler for business pages||Yes||Yes||Yes|
|Facebook post scheduler for groups||No||Yes||Yes|
|Instagram direct posting of all media on personal and business accounts||No||No||Yes|
|Twitter marketing automation||Yes||Yes||Yes|
|Scheduling posts on LinkedIn||No||Yes||Yes|
|Publishing videos on YouTube||No||Yes||Yes|
|Scheduling Tumblr posts||No||No||Yes|
|Integration with Reddit||No||No||Yes|
|Content syndication with RSS feed||No||No||Yes|
|Visual content branding||No||No||Yes|
|Unified social media schedule||No||Yes||Yes|
|Instagram direct messages||No||No||Yes|
In brief, with Studiorific Social you can schedule posts on multiple accounts on various platforms (including Facebook, Instagram, Twitter, LinkedIn, YouTube, Tumblr, Reddit, and Google My Business) ahead of time, simultaneously. Once you’ve scheduled your posts, you won’t need to look back at them ever again, regardless of which channel you are sharing them on. Moreover, when scheduling posts, you can easily and quickly automate their reposting with a frequency selected by you, until a final date which is also selected by you.
In addition, you can further automate your social media marketing strategy by scheduling posts with the help of RSS feeds to share content both from your own website and YouTube channel as well as from other high-quality sources with your social media audiences.
As Studiorific reviews are important in the decision of any smart social media marketer, here is what some customers say about this social media management platform:
The tool is incredible ¡¡¡¡¡ very happy¡¡¡¡¡
The tool is incredible, I have tried several and without a doubt I stay with this one. I will pass all my accounts, I am very happy.Juan Carlos CN
Studiorific is the best tool for digital marketing agencies.
Studiorific is the best social media content platform if you are a freelancer or an agency with many clients. Without a doubt, we have tested many tools and Studiorific is the most complete on the market.Well done
A must have for any business
I used to be at Social Pilot but I switched to Studiorific because it offered me more possibilities for less money. In particular, being able to post on instagram without using a third party tool such as Zapier is a great advantage. In addition, Studiorific’s interface is simple and clear. Every entrepreneur knows that time is money and this tool saves me precious time. I am really satisfied with my purchase and I highly recommend Studiorific to anyone who wants to develop and retain their audience through social networks. A must!Mixscape Devenir Beatmaker
The best social media management tool I have used.
After using tools like Hootsuite, Quicksprout, and others, I can say that this tools work more efficiently than the ones I mentioned above.
I got the special offer and I have everything I need to maximize my social media content’s exposure.
Great tool!Alejandro Morelli
Great features, low price!
Was looking for a tool to schedule Instagram posts, and found this. Obviously, Studiorific does a *lot* more, but the Instagram scheduling feature is, just for itself, enough to justify the (low) price.
The possibility to manage all the multimedia assets and use them among different accounts is also very good.
Highly recommended.Antonie Eduardo Marques
You can read more Studiorific reviews on Trustpilot here.
While the Later vs Hootsuite competition doesn’t have a clear winner, this doesn’t mean that you can’t get access to an all-in-one social media management platform. For only $15/month, you can sign up for Studiorific Social and let our social media tools automate all your work. Moreover, until December 6th, 2020 you can get 25% off forever on your subscription to Studiorific Social with promo code CYBER25.