Marketing on social media is an absolute must in 2021. Regardless of how well-known your brand is and how intense your other digital marketing strategy is, you are missing out on a huge opportunity if you don’t market your business on social media. With over 4 billion active social media users, it’s impossible to get this kind of exposure to potential customers elsewhere.
We’ve put together this guide with 10 easy steps to hit the ground running in 2021 even if you’ve never used social media accounts for marketing purposes before.
1. Educate Yourself on Marketing on Social Media
The fact that nearly everyone you know is active on social media doesn’t mean that everyone knows how to use the numerous networks out there for marketing. Although – frankly – social media marketing is not rocket science, it requires a balance between art and science that you need to strike in order to build your brand and generate leads.
Thus, the first step in the process of getting started in marketing on social media platforms in 2021 is getting educated. With the myriad of social media marketing courses out there, it’s hard to choose the best one. You need to look into a number of factors to choose the most suitable social media marketing course for your purposes. Remember to look at the background of the lecturer, the content that’s being covered, the length of the course, and the form of delivery (videos, worksheets, practical exercises, etc.).
If you’re looking for the top online course for social media marketing regardless of your previous experience and professional background, check out Studiorific’s All-In-One Social Media Marketing Course for Brand Success. For just $29, you get lifetime access to all the knowledge and education you will need to get on the path to becoming a successful social media marketer.
2. Set Up Specific Objectives
You shouldn’t be getting into marketing on social media just because everyone else is doing it. You need to have concrete goals and objectives. Basically, think about what you hope to achieve out of promoting your business on social media sites.
Do you want to build your brand’s online presence? Do you want to generate leads? Do want have to retain customers through social media engagement?
Figure out what you and your team want to get out of sharing content on your social media accounts and write these objectives down. This will help you prepare a specific social media strategy, which we will discuss in step #4.
3. Research Your Target Audience
The next step in becoming a successful social media marketer in 2021 is studying the social media users whom you want to reach with your efforts. Your target audience should be based on the ideal customer persona for your business.
However, it’s important to remember that your target customers are very likely to behave differently on your website and on social media networks. You should do some research to figure out the days of the week and the time of the day when they are most active on social media as well as what type of content is most effective with them. This is the second pillar on which your social media marketing plan will rest.
4. Write Down a Social Media Strategy
After you have figured out your objectives and have learnt a bit about your target social media followers, it’s time to get to action. This is actually one of the most exciting activities when getting started in marketing on social media.
You need to build a social media strategy. This is a plan which outlines the social media networks that you’ll be using, the frequency with which you want to publish posts, the type of digital content that you want to share, and how you will engage with users. Everything in your social media marketing strategy should be tied back to your objectives and make sure that it contributes to achieving them.
Regarding the social media networks, each one of them comes with some benefits. However, it’s not feasible for a beginner social media marketer to expect to be able to develop an effective strategy on all of them right away. That’s why it’s best to start with a few and expand as you become more confident in your skills. The best social media sites in 2021 for any business are – generally speaking – Facebook, Instagram, Twitter, and LinkedIn.
With respect to frequency, when first starting marketing on social media, you should aim to have one social media post a day on each of your accounts on different networks. Once you’ve established the basics, you should start intensifying your presence. Your ultimate goal should be to schedule posts on social media every half an hour. While this sounds like a crazy number for someone who’s just getting started, it is absolutely doable with the right approach and the right software tools. For example, not all your social media posts should be new content. You can repost content multiple times. Moreover, you can use an RSS feed to automate social media posting from your website or other websites.
Find out how Studiorific Social tools can help you scale up your social media strategy in an effortless manner.
In terms of social media content, it’s best to offer diversity. Regardless of your industry, some social media followers will engage more with written content (blog posts and landing pages), others with images and GIFs, and yet others with videos. So try to include as many different formats in your social media posts as possible.
5. Create a Social Media Schedule
Creating a social media calendar is an important step in the establishment of your social media strategy. This can be a Google spreadsheet or another calendar view where you fill in the posts you plan to share and the time when you want to publish them.
A social media schedule will help you visualize your plan as well as staying organized while implementing it.
If you’re still finding it hard to come up with your own ideas for daily social media posts as a beginner, check out Studiorific’s Social Media Calendar 2021.
6. Offer Unique Content
When getting started in marketing on social media, you want to stand out from the competition right away. You want to ensure your first social media followers that you offer unique value which no one else in the market provides. This will help keep your users engaged, retain followers, and grow your audience.
One of the best ways to do that is to focus on digital content which is closely within your business niche. For instance, use your personal experience as a professional to give specific tips and hints to beginners in your field. Talk about how your product solves a major problem in the industry in an unprecedented way.
7. Produce Visual Content
Even though you should provide different content formats, visuals should be a focal area of your social media marketing efforts. With the millions of social media posts being published every single day, you have to make sure that your posts catch the attention of users as they scroll down through their news feed.
Try to have an attractive visual in each of your posts, and use a mixture – images, photos, infographics, memes, GIFs, and short and long videos.
If your graphic design skills are not great, you might want to consider hiring a professional. We cannot overemphasize the importance of visual content for your success when you start with marketing on social media.
8. Use Relevant Hashtags
Hashtags are the bread and butter of social media marketing. In a sense, they play a very similar function as keywords in content marketing. Using the right hashtags will help social media users find your content.
When you are working on your social media strategy, you should spend some time on researching the best social media hashtags for your industry. Note that these might differ from one social media platform to another. For example, Instagram hashtags are different from hashtags on Facebook.
In addition to using popular hashtags within your field, you should also consider creating some of your own branded hashtags. This should be based on the name of your brand as well as your products.
As soon as you know what hashtags make the most sense when scheduling posts on your social media accounts, start using them in each of your posts. Aim for about 5-6 hashtags per post.
9. Engage with Your Followers
When marketing on social media, you should be very… social. While you can publish a blog post on your website and let it be, you can’t expect to do the same on social media. You have to be ready to interact with your social media followers who engage with your content.
But being reactive will not be enough. You have to be proactive on social media. You need to look for social media influencers in your industry and engage with them. You should ask questions and post surveys. You should like and comment on the posts of users who interact with your content.
10. Keep on Improving
Social media marketing is one of the most dynamic, constantly changing businesses out there. To succeed as a beginner social media marketer, you have to do the same; you have to be constantly on the lookout for new marketing opportunities, new channels, new partners, and new followers.
While having a social media strategy at all times is a must, your plan should not be set in stone. You should track your social media performance and engagement and draw conclusions what you can do to further improve your strategy. Use Facebook analytics, Instagram analytics, Twitter analytics, and more to base your marketing decisions on solid data and past experience.
While getting started in marketing on social media should be added to your digital marketing strategy for 2021, you should not stress out too much about it. Becoming a successful social media marketer is doable and achievable as long as you follow the 10 easy steps outlined above.
To get started on the right foot, sign up for a 7-day free trial of Studiorific Social to see how our social media management and automation platform can help you in your quest.