While 2020 started with plans and expectations of high profitability and strong growth, within a couple of short months businesses worldwide were hit by the hard reality of the pandemic and had to scale down their strategies and forecasts. This, however, doesn’t mean that companies can’t end the year strong. Actually, digital marketing experts and business professionals are predicting that this holiday season ecommerce will be stronger than ever before. This means that if you take advantage of the upcoming Black Friday and Cyber Monday (online) shopping spree, you can make bank like never before. To help you out in ending 2020 in the way that you planned at the end of 2019, we’ve put together this guide on how to build the ultimate holiday marketing promotion strategy for making more sales and driving more revenue during the Black Friday and Cyber Monday period than you ever thought possible.
Start Your Holiday Marketing Promotion Early
If you want your business to be making bank this holiday season, you have to start right. November and December are traditionally busy for businesses, but in 2020 this seasonal trend is expected to be further enhanced by the Coronavirus pandemic. Experts predict that more people than ever will shop online this Black Friday and Cyber Monday in preparation for the upcoming Christmas and New Year holidays.
What this means for you as a business owner or a digital marketer is that you should start prepping right now. There’s no time to lose if you want to get ahead of the competition and generate revenue at an unprecedented speed.
Plan your digital marketing promotion strategy carefully, and make sure that it includes all possible channels – your website, social media platforms, email marketing campaigns, and paid ads. It’s recommended that you write down a detailed digital marketing plan for each channel that you want to use.
Creating a holiday marketing promotion plan should not be the only thing you are doing right now. Actually it’s already time that you start your promotional campaigns.
Offer Increasing Discounts
When putting together your digital marketing strategy for the upcoming holiday season, remember to plan for ever-increasing discounts.
A week before Thanksgiving, you can send out an email marketing campaign with a 20% discount on all your products or services. Meanwhile, make sure to schedule a few social media posts with this 20% discount around the same time.
As soon as the Thanksgiving holiday is over, it’s time to send out another email campaign with a 35% or even 40% discount. Once again, scheduling posts on social media to promote this new, higher promotion is a must.
And then offer your leads a 50% or even 60% discount for Cyber Monday. Needless to say, this part of your holiday marketing promotion campaign should be advertised through both email marketing and social media marketing.
Create High-Value Digital Content
No matter how great your products or services are and how large your discounts are, no one will buy unless you market your business in the right way.
Making good digital marketing content should be an indispensable part of your Black Friday and Cyber Monday marketing promotion strategy.
As a first step, create dedicated landing pages which use the right words and visuals to convince your target customers that they NEED your products or services, regardless of what they are. Whether you sell shoes or offer business development services, it is your job as a digital marketer to make your customers believe that they can barely make it without whatever it is that you are selling.
At the same time, you need to start working on your email marketing templates to deliver more or less the same message as in your landing pages, but in a significantly more concise form. After all, your email marketing campaigns will include links to your landing pages where customers can get astounded by your product. The purpose of your email templates is to have subject lines which just make you want to open the email and links which make you want to click on them. Then your amazing landing pages will do the rest of the work.
The same holds true for your social media posts. They have to be short – within the limits of the social media sites where you market your business – and make users want to click on the available links to learn more about this highly promising product.
Of course, both your email campaigns and your social media campaigns should mention the unbelievable discounts that you are currently offering, for a limited time only.
Use the Power of Social Media Marketing
Regardless of the nature of your business, your marketing promotion strategy should rely heavily on social media marketing. People spend more and more time on their social media accounts, which means that you should aim to catch their attention right there.
Don’t rely on a single social media channel but combine the power of Facebook marketing, Twitter marketing, YouTube marketing, Instagram marketing, and even LinkedIn marketing. These are the must-have social media networks that need to be a part of the social media marketing plan of any self-respecting business, especially when it comes to holiday marketing promotions.
If you are already getting stressed out by the thought of how much time and effort you will need to spend on sharing the same post on all your business social media accounts multiple times, there’s no need to worry. With the right social media management tools, you can execute your entire Black Friday and Cyber Monday social media marketing promotion strategy within a few minutes. With Studiorific Social, you can schedule posts on multiple accounts on different social media networks simultaneously and ahead of time, from the same platform.
Don’t Forget the Good Old Email Marketing
Even though social media marketing is becoming more and more popular, email marketing is still going strong in 2020. Indeed, email marketing automations are particularly important during holiday marketing promotion campaigns. Ahead of the promotions, people are looking forward to seeing what discounts their favorite brands are offering and are eagerly checking emails.
You should capitalize on your customers’ and leads’ expectations for discounts and send them the exact email marketing campaigns that they are looking forward to receiving. By sending your offers to your email list subscribers, you will not only retain customers but also generate new ones who need just this little extra stimulus to try your product.
However, realistically speaking, you cannot possibly send all your Black Friday and Cyber Monday marketing promotion emails without some help. And the help you can get comprises of access to the top email marketing automation tools. Studiorific Campaign constitutes the email marketing software platform which will allow you to create and schedule the perfect holiday promotion emails which your subscribers are expecting from a trustworthy brand like yours.
If you are ready to take your holiday marketing promotion efforts to the next level with regards to email marketing, sign up for a free trial of Studiorific Campaign now.
Throughout the implementation of your Black Friday and Cyber Monday marketing promotion strategy, you should track how each and every activity performs – whether it’s an email or a social media post. Keeping track of performance metrics is the only way to know if your digital marketing efforts are bringing the expected results and whether you need to make any last-minute adjustments to your strategy.
In specific, most importantly you need to keep track of whether users are taking the necessary actions on the holiday promotion campaign landing pages on your websites. After all, that’s where they will purchase your product or sign up for your service. It’s crucially important to know if they are clicking on the clicks and visiting the webpages that would convert them.
Of course, it’s impossible to do all this work manually while also working on your holiday marketing promotion campaign. But we have you covered. Studiorific Analytics is a one-stop user behavior analytics software platform where you can understand exactly what visitors do on your website. For example, you can check out the heatmaps to see the hottest (most clicked on) and coldest (least clicked on) areas on any webpage. You can also view a wide range of key metrics such as number of visitors, their country, device, operating system, and many others.
To get a comprehensive understanding of whether your digital marketing efforts are bringing the expected results on your website, sign up for a free trial of Studiorific Analytics now.
Be Ready to Receive All the Customers You’ll Bring Through Your Black Friday and Cyber Monday Marketing Promotion Efforts
Launching your Black Friday and Cyber Monday marketing promotion strategy is not the end of your work, it’s rather the beginning. If you’ve prepared your plan well, you can start expecting an influx of new customers into your business, which means that you need to deliver the products and services which they are buying.
This means that you should have the top business management processes in place. Everything from having the necessary employees, through planning projects and assigning tasks, to tracking progress and sending out invoices should be ready. Well, once again you cannot expect to succeed without some extra software help. Studiorific Manager provides you access with all the business management tools that you need during your holiday marketing promotion and beyond. Our platform takes care of all aspects of managing your business including HR management, project management, task management, financial management and accounting, communication management, and report management.
The holiday season is supposed to be a happy and jolly time of the year, but the truth of the matter is that it frequently turns into a real nightmare for businesses which are trying to sell more than their competitors. Now is the right time to put together your Black Friday and Cyber Monday marketing promotion strategy and start implementing it in order to end 2020 as strong you initially hoped.
Speaking of discounts, use promo code CYBER25 to save 25% FOREVER on all Studiorific products. Apply coupon CYBER25 at checkout. This is a limited-time offer valid through December 6th.