Social media marketing is becoming unbelievably competitive, there’s no doubt about this. An increasing number of small businesses, digital marketers, and influencers are trying to get the attention of social media users. If you are new to this whole world, that’s not the time to get desperate. With these 10 simple rules for scheduling posts on social media platforms, you will soon be grabbing the attention of your target audiences and moving ahead of the competition.
Rule #1: Choose the Right Platforms
Different social media networks attract different types of audiences, this is a fact. Moreover, different platforms are created for different types of digital content. For example, Instagram posts are ideal for images, photos, and infographics, while YouTube is the perfect network for scheduling video posts. Thus, based on the social media users you want to attract and on the type of content you want to create, you should decide on the best social media sites for your business. You cannot post on all with the necessary frequency and quality. That’s a basic rule in scheduling pots on social media.
Rule #2: Create Different Types of Content
Some businesses and social media influencers have their signature type of content. However, the vast majority of companies achieve the best results when alternating between different social media posts formats. This not only gives you the ability to present content in the most appropriate way but also allows you to reach out to the largest audiences. Moreover, it enhances social media engagement as having a mix of videos, images, and text keeps your users entertained.
Rule #3: Use Visuals
Social media marketing is becoming very visual. Each one of your Facebook and Twitter posts needs to be accompanied by an image, a photo, an infographic, or even something as simple as an animated GIF. Among the millions of social media posts published every day, plain text does not suffice to attract the attention of users any longer. You have to make your posts visually appealing to stand out from the crowd as another rule for scheduling posts on social media.
Rule #4: Schedule Posts Regularly
An important part of establishing your online presence is scheduling posts on social media on a regular basis. Preferably this should be done daily or at least 3-4 times a week. You need to be physically present in front of the eyes of your target social media users in order to grab their attention. Furthermore, once you have social media followers, they will start expecting to see posts from you at certain times. Make sure to deliver what they are expecting with a strict social media schedule. Getting a social media manager tool will help you tremendously to schedule your posts at the necessary times ahead of time.
Rule #5: Publish at the Best Time for Your Audiences
Generally speaking, late mornings on Monday and Wednesday are the best times for any form of digital marketing efforts. That’s when digital content including social media posts gets the most views, on average. However, the users of different social media platforms and different segments vary somewhat in their levels of activity throughout the week and the day. That’s why you should be scheduling posts on social media based on your audiences’ activities. To avoid having to stay up the whole night if your audience is located across the ocean and to work on weekends if that’s when your users get active, use a social media scheduler tool.
Rule #6: Focus on Hashtags
Hashtags are the bread and butter of the social media marketing industry. Using the best hashtags in your niche is the most efficient and straightforward way to drive the maximum number of social media users to your posts. That’s why no scheduling posts on social media can happen without using hashtags. Conduct diligent research to find out the most appropriate hashtags for Instagram, hashtags on Facebook, and hashtags trending on Twitter. Then make sure to use them with every single post. However, don’t overdo it. Don’t add more than 5-6 highly relevant hashtags at a time.
Rule #7: Build a Relationship with Your Audience
Building a successful social media strategy is not a one-way street. Scheduling posts on social media and hoping that people will start pouring into your business is naive, to say the least. You need to build a relationship with your social media users, just as with other leads, in order to retain their interest and eventually turn them into customers. Business social media accounts are meant to be interactive. That’s why you should check for comments and shares of your posts regularly and respond to them. Don’t forget to post surveys and polls to ask your audience about their current interests, worries, and aspirations and then figure out how to can help them.
Rule #8: Crosspost
Crossposting is becoming mandatory in social media marketing. Instead of scheduling posts on social media sites independently from one another, you should crosspost them. For example, share your Facebook to Instagram. Then schedule it on Twitter too. And so on and so forth. This helps build a connection between your different social media accounts and boosts their individual performance.
Rule #9: Track and Analyze
Scheduling posts on social media should not be a goal in and of itself. Your strategy should not be to just get as much content out there as humanly possible. You should have a clear social media marketing strategy which is based on your past performance. Use a social media tracker tool to start tracking and analyzing the performance of your posts as soon as they go live. Check out for trends to find out what type of content, what topics, what days of the week, and what times of the day do best for your business. Then build your social media strategy around these results.
Rule #10: Utilize Social Media Management Tools
Becoming a social media influencer or running a successful social media marketing campaign is a lot of hard work if you try to do it manually. Depending on where your audiences are located, you might need to sit in front of the computer day and night, every day, in order to optimize your social media scheduling. This is, unless you use the best social media scheduling tools. The best of the best in this regard is the social media manager tool.
This is a social media management tool which combines two crucially important functionalities. First of all, the social media scheduler allows you to schedule social media posts on your accounts ahead of time, even weeks in advance. This eliminates the need to be online 24/7 if you have diverse audiences and post on a few different social media networks. Second, the social media calendar helps you visualize your published as well as scheduler posts to assure that you are doing the right amount of work.
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Being new to scheduling posts on social media doesn’t have to be scary and confusing. To the contrary, it can be very exciting and inspiring. Just follow these 10 basic rules, and you will soon be winning the hearts of thousands of social media users.