The Complete Guide to Building a Social Media Calendar in 2021
Social Media Strategy

The Complete Guide to Building a Social Media Calendar in 2021

Have you heard that your business needs a social media calendar? Do you know what this is? Do you know how to build one?

If the answers to all these last two questions are “No!”, there is nothing to worry about. You’ve come to the right place. In this article we will go through all that you need to know about the social media content plan and how to create the best one for your business.

Just read through our guide, and you’ll soon be an expert on social media calendars.

What Is a Social Media Calendar?

So, let’s start from the beginning. This is simply a visual representation of your social media marketing strategy. It includes all details about what you plan to post on social media, on which platforms, on which days, and at what time. You might even go into such details as what hashtags you’d like to use with your posts and what accounts you’d like to tag.

Why Do You Need a Social Media Schedule?

There is a very straightforward answer to this question.

You need a social media calendar in order to stay organized. Working in social media marketing can become very complicated and overwhelming, especially if you work for a digital marketing agency and your profile comprises of multiple clients. It’s easy to forget what social media posts you plan to publish when and where. With a well-organized calendar, you will always know what exactly lies ahead of you, and you’ll never forget to schedule the social media posts of your business or your clients.

Utilizing a social media schedule has another very important function as well. As a visual tool, it helps you lay out your social media strategy and make sure that it has everything that it needs to include. Moreover, you can confirm that your posts are well-spread out throughout the week and throughout the day and that they connect with one another logically and effectively.

What to Include in a Social Media Content Calendar?

Your social media calendar, regardless of whether you are a social media marketer promoting a single business or a digital marketer with numerous clients, needs to have a few key components:

Social Media Platforms

The first step in building a social media schedule is deciding on which platforms you want to publish your content. You need to focus on a couple of networks that make the most sense for your industry and your business instead of spreading too thin on too many sites. In that way, you can create a solid calendar which will form the basis of a strong social media marketing plan.

Best Time to Post

The second factor that you need to take into consideration is the best time to post on social media accounts for your target audience. To have a detailed social media calendar, don’t include just the days when you plan to publish posts but also the specific time of the day when you want them to go live.

Keep in mind that social media users are most likely to engage with content immediately after it’s been published. This means that you should schedule posts for the time when your target users are online.

By the way, in case your audience is located in a different time zone, don’t worry that you have to stay up day and night to catch the best time to post for them. Use a social media scheduler like Studiorific Social to prepare and schedule your posts in advance.

Related: What Studiorific’s Social Media Management Tools Can Do for Marketers, Business Owners, and Influencers

Content That You Want to Share

Another crucially important element to include in your social media content calendar is the content that you will publish. This should be in line with your content marketing plan as that’s where most of your content will come from.

To engage different audiences, you need to keep a well-balanced calendar which includes various formats such as photos, images, infographics, videos, and text.

Hashtags and Tags

In addition, when you’re building your social media calendar, you should research the hashtags that make the most sense for your business. Once you have this pool of hashtags, you can decide which specific hashtags to include with each of your social media posts.

Moreover, sometimes you want to tag other individual or business social media users to maximize engagement. Make sure to mark whom you want to tag for each of your posts.

How to Plan a Social Media Posting Schedule?

What’s remaining is to go – step by step – through the process which goes into planning the ultimate social media calendar in 2021.

Write Down the Holidays

Social Media Calendar: Holidays
Include national and international holidays in your social media calendar

You first need to consider the national and international holidays which you want to include in your schedule. It is important to greet your social media followers on the occasion of the holidays which matter the most to them. In this way you will show that you really care about them. Furthermore, this will give more diversity to your social media schedule.

Depending on your line of business, you can decide to include not only public and national holidays but also some fun ones. For example, Chocolate Day, Penguin Day, or Dress Up Your Pet Day. Having these holidays will give you the opportunity to add some amazing visual content to your social media calendar.

Consider Your Content Marketing Strategy

Now, the core of your social media posting calendar will come from your content marketing strategy. Both for SEO marketing and for social media marketing purposes, it is obligatory to share your most recent digital content with your social media audience right away. Attempt to share your blog posts, landing pages, product updates, and other forms of digital content on the same day on which they go live on your website.

Pull Out Your Evergreen Content

While scheduling posts on social media accounts with your most recent content is a must, it’s not enough to excel at social media marketing in 2021. You also need to take into account your evergreen content. Resharing your old content brings many benefits to your social media strategy. For instance, it’s one of the best ways to introduce your new followers to your business and your product.

Plan Your Marketing Promotion Campaigns

When creating your social media schedule, you should factor in your holiday marketing promotion campaigns. If you’re running a Black Friday promo campaign by email, make sure to share it on social media as well. It will definitely grab some attention and generate you a few extra sales.

Leave Space for Fun As Well As Inspirational Posts

Last but not least, remember that your social media calendar should not be about your business only. Your potential customers will appreciate you more if you show that your brand has a fun side as well. That’s why you should make sure that you share something that’s not related to your company at least a few times a week. Some examples include Motivation Monday quotes, Wednesday Blues GIFs, Happy Weekend greetings, and others.

Building a social media calendar in 2021 is not hard as long as you know your business, your target audience, and your social media marketing goals. Just follow our guide, and you’ll be set to go.

In case you want to never run out of ideas what to publish on your social media accounts, check out Studiorific’s Social Media Calendar 2021.

Below you can see an example of what to expect from our calendar month by month:

Social Media Calendar: Studiorific
Month of January on Studiorific’s Social Media Calendar 2021

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