Have you heard the expression “social media influencer”? Do you wonder what that it is? Are you curious to know if you can become one?
If your answer to all these social media marketing questions is “YES!”, keep reading.
What Is a Social Media Influencer?
The “social media influencer” definition is a rather vague one. This is a person who has established a strong presence and credibility in a specific niche on one or more social media networks. Social media influencers have a large audience and numerous social media followers who are ready and willing to listen to anything these people have to say in their specific domain due to their established reputation. They are very active on their chosen social media platforms and usually make money online through social media.
How to Become a Social Media Influencer?
Now that you know what a social media influencer is, you are probably wondering what it takes to be one and whether you can become a social media influencer. Here are the 8 steps to follow to establish your online presence and start influencing your followers:
Step 1: Find a Niche
One of the most important features of social media influencers is that they are experts on a single industry and even a specific niche within an industry. That’s why it is important to choose s sphere that:
- You have enough knowledge about
- You are interested in
- You can create lots of digital content about
- You won’t be bored of in a few short months
Having said that, keep in mind that your niche does not have to be necessarily related to your education and professional career. It can be inspired by your:
- Personal hobby: sports, gaming, painting, etc.
- Values: nature, the environment, etc.
- Aspirations: financial freedom, making money online, becoming an entrepreneur, etc.
- Family activities: travel, DYI home repair projects, making dinner with kids, etc.
- Struggles with daily life: being a mom, makeup, losing weights, hairstyling, etc.
Once you’ve selected your niche, it’s time to do research to learn as much about it as possible. You should truly be an expert on a subject that is close to your heart in order to be able to convince hundreds of thousands of social media users of your credibility and to establish a reputation.
Step 2: Choose a Type of Content
As a social media influencer, you will have to create different types of digital content including:
Nevertheless, you should have your signature social media posts format and focus on it. Your choice should be determined by your:
- Niche: For example, if you want to specialize in beauty, you will need to create makeup tutorial videos. If your niche is world travel, you’ll have to take lots of professional photos of your trips. If you are all about cooking, simple written content blogs with a few nice photos would do.
- Technical skills: Are you a good writer? Or a professional photographer? Can you edit videos? How about image editing?
- Personality and physical traits: Do you have that perfect radio voice which deserves its own podcast? Is your face photogenic enough to show up on photos? Do you have the charisma to entice social media users on YouTube videos?
Taking all these factors into consideration, make your choice and stick to it for at least a couple of months to see if will help you grow a social media audience of devoted followers. If not, you can always try a different format of digital content.
Step 3: Select Social Media Networks
No social media influencer, especially a beginner, can capture audiences across all social media platforms. It is just too much work for a single person or a small team. Moreover, most influencers dominate one to two networks, no matter how many years of experience they have in social media marketing.
You should choose a social media network based on your niche and the type of content on which you want to focus. For instance, if videos on how to make money online will be your thing, YouTube is your platform. If you want to create content about your pet and schedule social media posts on it, Instagram is the right choice.
Of course, the fact that you’ve selected one focus social media platform doesn’t mean that you have to avoid other networks. Share Instagram posts on Facebook as well as this will help you expand your reachout and drive even more traffic to your Instagram account. Similarly, you should definitely share YouTube posts on Twitter to promote your newest social media post to the widest audience possible. Crossposting is a real thing in digital marketing and should be incorporated into your social media strategy.
Crossposting is particularly easy and time-efficient with a social media scheduler. This is one of the must-have social media management tools which allows you to schedule social media posts, whether links, images, or videos, on multiple platforms ahead of time.
To sign up for Studiorific now to share digital content with your target audiences, click here.
Step 4: Put Together a Social Media Marketing Strategy
The next step of how to become a social media influencer is to have a solid social media strategy. Once you know what content you want to create and where you want to schedule it first, it’s time to think of potential topics. Then you can start creating a social media marketing strategy which reflects your plans, goals, and targets as an influencer. It is important to put your strategy down on a social media calendar which summarizes all your social media posts – their topic, format, date of publication, network to be published on, and platforms to be shared on – in the next couple of months.
A major feature of a social media strategy is consistency. You should figure out how often you can realistically produce high-quality content for scheduling social media posts and commit to this frequency. Ideally, you should post new content at least once a week as a beginner social media influencer to establish your online presence and build a dedicated audience.
- How to Add Social Media Accounts on Your Studiorific Dashboard
- How to Schedule Social Media Posts Through Your Studiorific Account
Step 5: Optimize Your Social Media Accounts
You should decide whether you want to use your existing personal social media accounts for your posts as a social media influencer or you want to create dedicated business accounts for this purpose. Either way, make sure that your accounts are optimized. There are basic features to cover such as:
- A name which can be your personal name, brand, or something creative which shows your niche.
- A profile and/or cover photo which shows you in the best possible light: If you want to be an influencer in the financial freedom sphere, it’s good to look professional, yet chilled. If you want to publish travel related content, choose a photo of yourself or your family in an exotic destination. If you want to attract pet lovers, post a photo of you with your favourite dog.
- Don’t forget to switch to a business account as this will give you many more options which are specifically designed for businesses and social media influencers rather than individuals. Facebook, Twitter, Instagram, and YouTube as well as other social media networks all have this feature.
Step 6: Create and Publish Content Regularly
The most exciting part of becoming a social media influencer is the tons of great, unique content which you get to produce to share with your followers. You should work on your content pieces ahead of time in order to have enough time to complete them without being pressured. If you decide to focus on video marketing, keep in mind that this is a particularly time-consuming strategy. You need to think of a topic, write a script, shoot the video, and edit it before you can schedule social media posts with it. Even writing a blog can take a few days to come up with a topic, do research, proof read, optimize for SEO, and find the right images to go with it.
It is advisable to always have your social media schedule full for the next couple of weeks or even a month. In this way, you can work on content that is going to be posted a few weeks from now. This will give you enough time to make it as good and influential as possible. Rushed social media posts with no real value and floppy quality are of no use to social media influencers. That’s not the right way to build an online reputation.
Step 7: Connect with Brands
As a social media influencer, you should be familiar with the different brands in your niche and build on personal relationships with the top ones. As soon as you’ve published a few social media posts, you should start reaching out to companies in your industry to explore potential ways to cooperate. For example, if you believe that a product could be of real value to the members of your target audience, you can join a brand’s affiliate program and review their product and/or promote it to your social media users. Affiliate marketing is a major source of revenue for social media influencers.
Including brands in your social media posts and tagging their accounts has another chief advantage. These brands are likely to share your content on their social media accounts which will give you access to a much larger audience and create a new source of social media followers for you.
Step 8: Engage with Your Audience
As soon as you’ve started gaining social media followers on your account, you should start interacting with them. Social media engagement is a crucial factor for the success of an influencer. React and respond to comments under your social media posts. Thank users for sharing and reposting your content. Suggest to them to follow your page if they haven’t do so yet. Use polls and surveys to see what their specific interests are and what content they’d like to see from you. Building a community is a must for a social media influencer.
Bonus Tip: On your journey to becoming a top social media influencer in your niche, a social media manager tool will be of indispensible help. You should choose a website like Studiorific which incorporates both a social media scheduler and a social media calendar. This will make scheduling social media posts and keeping track of them a piece of cake.
These are the 8 steps in the process of how to become a social media influencer in any niche in which you have knowledge and interest. The best time to start is today so that you can be influencing social media users tomorrow.