If you are a small startup with limited human resources or a big corporation with endless tasks, you might be considering hiring a social media management company to take care of this specific aspect of your digital marketing strategy. So, should you hire a third-party agency to manage your social media marketing processes. What are the pros and cons? What’s the right approach in 2021?
Continue reading this article to find out the answers to all these important questions standing in front of millions of business owners and digital marketers.
(By the way, the short answer to the question “Should you hire a social media management company?” is No!, but let’s see why.)
What Is a Social Media Management Company?
First, let’s take a look at what a social media management company is and what its functions are.
In brief, this is a company or an agency which another business hires in order to work on and manage all aspects of the social media strategy of the latter. The main tasks and responsibilities of the freelancer include:
- Creating social media accounts on all must-have platforms
- Establishing a social media marketing plan
- Putting together and following a social media calendar
- Creating digital content for scheduling posts on social media
- Scheduling social media posts
- Engaging with followers including responding to questions and comments, following social media influencers in the industry, and liking and sharing relevant content
The exact scope of activities and the degree of engagement on behalf of the social media management company can vary widely depending on the precise agreement between the brand and the contractor.
What Are the Benefits of Hiring a Digital Marketing Agency?
Now that you know what a digital marketing agency does with regards to social media, it’s important to discuss what advantages this can potentially bring to your business. Actually, hiring a professional social media management company comes with some major pros the importance of which cannot be undermined and overlooked.
Freeing Up the Time of Your Full-Time Team
One of the main reasons why companies resort to hiring a third-party agency to take care of their social media marketing strategy is that their human resources are limited and are needed elsewhere.
To succeed with social media marketing, you need to have active accounts on a number of social media networks and to post on them a few times a day. Actually, as a beginner, you want to share content every hour or even half an hour.
You can imagine how much time this will take. Not to mention that you have to have one of your employees online all the time to post on all social media channels.
To solve this problem, you might consider hiring a company to do the work for you and free up the time of your full-time employees to work on other significant aspects of your business.
Providing You With Expertise and Professionalism
While most of us have accounts on at least a few different social media sites, being a successful social media marketer doesn’t amount to just scheduling posts, liking others’ accounts and posts, and resharing content.
This job requires developing a targeted and purposeful social media marketing strategy and following the strict social media schedule that results from it.
When you work with a social media management company, you will benefit from their previous experience and their expertise in the field of Facebook marketing, Twitter marketing, Instagram marketing, and others.
A freelancer will be able to take you where you will need months or maybe years to get on your own.
Employing Best Practices Based on Extensive Experience
Social media marketing is a hybrid between an art and a science. In addition to your creativity and innovation, you have to rely on solid best practices in order to be competitive to others in the industry.
Simply researching best practices is not always enough to understand what works best on social media for your particular niche.
Sometimes you need to rely on the experience of a social media management company which has worked with others in your industry and has helped generate leads and convert customers in this way.
Another reason to consider hiring a professional social media manager is that this strategy might bring down the cost of your social media marketing processes.
While the services of social media management companies are not cheap, it might cost you significantly less than if you try to replace the same processes within your own team.
After all, an agency does this kind of work at scale in addition to having access to the best social media management tools which makes their work faster and more efficient than if done manually.
What Are the Drawbacks of Working with a Social Media Marketing Agency?
So, as you see, delegating the tasks and responsibilities related to the creation and implementation of your business social media marketing strategy to a third party offers many benefits. But there are some major disadvantages as well. It’s now time to have a look at them.
Not Being Familiar With Your Business and Company
First and foremost, hiring a freelancer means that you will give the responsibility for marketing your brand on social media sites to someone who is not fully familiar with your business.
Of course, your marketing team will get the social media management company on board before they do their own research and analysis, but an agency will always lack the intimate level of knowledge and understanding of your product or service that your full-time team has.
What this means is that while your social media posts and paid ads will follow all best practices in general and within your industry in specific, they will most probably fail to highlight the most essential features and advantages of your business. A freelancer will not always comprehend the exact problem that your product solves and how it solves it, which means that he/she will fail to deliver this message to your target audience.
Even if professionally designed and written, your social media posts will fail to showcase your company in the best possible way.
Working With Multiple Clients
Social media management companies work with several clients simultaneously. If your social media marketing plan is huge, you might get a dedicated marketer, but that’s rarely the case.
This means you will be sharing the concentration and dedication of the team with at least a few more businesses.
Not having the full focus and commitment of the agency is another reason why you are better off not hiring one. When you design and implement your own social media strategy, you will know that it has the best interest of your brand in mind and that it’s everything that your business needs in order to succeed.
Requiring a Large Budget
Even though a social media management company is able to organize run marketing campaigns at scale, the reality is that their services cost a lot.
In most cases, you will need to spend at least a few thousand dollars a month if you want to hire a reputable agency with an experienced team and get enough attention from them. Hiring a cheap agency will only backfire and result in a poor-quality campaign.
When you run your social media marketing, you are able to find the right tools and means to minimize the cost and spend only as much as it is absolutely necessary.
What Should You Do Instead?
Now that we’ve established that you are able to achieve much more as your own brand’s social media marketer, the question is how to move forward. Most businesses are already pressed on time and don’t have the extra human resources to suddenly allocate to a full-time social media marketing strategy.
The truth of the matter is that working in social media should not take too much of your team’s time if done right. One of the first things you should do is to get access to social media management tools which help you optimize and automate your processes. A social media scheduler will not simply replace a social media management company but exceed it as it will allow you to be the creator of your strategy. And no one knows your business better than you.
Studiorific’s social media automation software allows you to schedule posts on Facebook, Instagram, Twitter, LinkedIn, Tumblr, Reddit, YouTube, and Google My Business (GMB) from a single platform. Moreover, you can schedule dozens of social media posts all at once so that you don’t have to worry about posting for a couple of weeks. You can further automate your social media management by automating the reposting of content at intervals selected by you. When scheduling a post, you can choose whether to have it published just once or multiple times, based on your business needs.
Another tool available on our platform is the social media schedule which displays visually your scheduled posts, your published posts, and posts which have failed to go live for whatever reason. We’ve made it easy to go back to these posts and reschedule them without the need to recreate them.
In brief, we’ve developed all our tools and features with the needs of busy business owners in mind.
All this means that you can use a simple social media management system to develop and implement your own social media marketing strategy and turn hours of scheduling posts into 15 minutes.
In 2021 while you definitely need to market your business on social media, you don’t need a third-party social media management company to do it for you. With the right tools at hand, you can create and implement your marketing strategy easily and efficiently. After all, you know your brand best, and you know what features and characteristics you have to highlight to potential new customers to get them on board.
If you need a little extra help, don’t hesitate to sign up for a 7-day free trial of Studiorific Social to discover the full power of our platform.