Learn the skills, processes, strategies, and tactics to build a winning social media marketing plan to establish your brand’s online presence and generate leads like never before
The fast and guaranteed way to market your product or service on all must-have social media platforms for success
When you have a product or service to sell, it’s important to market it to the right audience to generate leads and convert them into customers. Social media has become an indispensable part of any marketing strategy no matter your industry and the size of your business.
You’ve got a great product or service to sell, but you have no idea where to start with marketing?
We’ve got you covered. This course will provide you with all necessary theoretical knowledge and practical skills to create and implement a results-driven social media strategy. You’ll never again waste time and effort on scheduling social media posts which don’t bring any benefit.
We’ll teach you how to optimize your social media performance with minimal human and financial resources.
What Will I Learn?
The course is organized in 19 easy-to-digest modules to assure the ultimate learning experience for both beginner and experienced social media marketers. We start with the fundamentals of social media marketing, continue with best practices for marketing on the top social media platforms, and conclude our journey with a powerful recap.
Section 1: Introduction
We will start off with an introduction to the fundamentals of social media marketing as well as the most common mistakes which you can easily avoid.
Section 2: The Basics of Facebook Marketing
Facebook is the most popular social media platform, so we will focus right away on the basics of marketing on this network. We will look at how to promote your business on Facebook while maximizing engagement on your posts.
Section 3: Facebook Marketing from a Personal Page
We will focus on the most important principles when marketing a business from a personal Facebook page without compromising privacy.
Section 4: Marketing from a Facebook Business Page
Facebook marketing is optimized from a business page, so we’ll look at how to create a professional page on the platform and boost engagement.
Section 5: Social Virality
Social virality is an important concept which many misunderstand. We will explaine what social virality is, how to calculate it, and how to create viral posts.
Section 6: Going Viral on Social Media with Memes
You will learn how to create viral posts with the help of memes as well as where to find free memes and how to make your own.
Section 7: Facebook Live Show – The #1 Way to Engage Your Audience
Facebook live shows have turned into one of the most efficient ways to engage a social media audience, so we’ll look at how exactly to do that.
Section 8: Social Media Marketing on Different Websites
We will have a look at how to market your business on other social media platforms and networks including Quora, podcasts, forums, and message boards.
Section 9: YouTube Marketing
In this section we will have an in-depth look at how to optimize your YouTube social media marketing strategy as that’s the second most popular search engine in the English-speaking world.
Section 10: Twitter Marketing
Next we will focus on how to market your business on Twitter, one of the must-have social media platforms.
Section 11: Twitter Hashtags
We will teach you all you need to know about the Twitter hashtag algorithm and reveal hacks about how to dominate this algorithm.
Section 12: Other Techniques to Get and Amplify Traffic
We’ll take a look at three quick and easy-to-implement techniques to amplify traffic to your website.
Section 13: Social Media Automation
Automation is an important way to increase the efficiency with which you implement your social media strategy, so here we’ll look at the specific benefits as well as some automation tools.
Section 14: Marketing with a Show on YouTube or a Podcast
We’ll reveal the secrets to marketing a business with a show on YouTube or your own podcast.
Section 15: Paid Ads
We’ll have a quick overview of using ads on YouTube, LinkedIn, and Facebook as a quick way to get your business going.
Section 16: Using Infographics for More Engaging Social Media Posts
Infographics are a cost-efficient and effective way to get more engagement on your social media posts, so we’ll see how to make free infographics with online tools.
Section 17: Social Media Marketing Calendar
A social media calendar is a useful tool for an established business which helps you determine your goals and what it will take to achieve them.
Section 18: Automation and Outsourcing
We’ll have a look at which activities you should do on your own and which ones you can safely and efficiently automate or outsource.
Section 19: Additional Topics
We’ll conclude with a few videos on various topics which will help you further enhance your social media performance.
Who Is This Course for?
- Beginner social media marketers who have no idea where to start
- Experienced social media marketers looking for the best opportunities to brush up their skills
- Digital marketers interested in enhancing their social media proficiency
- Entrepreneurs having a great product to sell
- Startup owners looking for an efficient and effective way to get their business to the world
- Marketing students who want to get started on the right foot
This Course Includes:
- Immediate access to all course content
- Step-by-step guides on how to optimize your marketing strategy on all must-have social media platforms
- 103 easy-to-follow lecture videos
- Over 8 hours of curated knowledge supporting the development of practical skills
- Actionable, proven tips that work
- Practical exercises to apply and solidify your newly acquired competences