Every profession comes with advantage and disadvantages, and this holds true for social media marketing as well. Being a social media marketer comes with many pros and cons, which you should consider if you are thinking about a career in this field. Let’s have a look at the most important ones.
Pros of Being a Social Media Marketer
No Specific Education Requirements
First and foremost, entering into social media marketing doesn’t really face any barriers. What this means is that becoming a social media marketer – unlike many other professions – doesn’t come with special educational prerequisites.
Having said that, of course, having a degree in marketing or business administration or any other related field helps and makes getting started a bit easier and less overwhelming. However, it is by no means a must.
As long as you have good research skills, passion to learn new things, ability to find things online, and natural curiosity, you can thrive and succeed in this particularly competitive part of digital marketing.
Opportunities to Express Your Creativity
If you are creative by nature but not creative enough to be an artist or a musician, social media marketing might be the right career path for you. This field gives you plenty of opportunities to apply, explore, and develop your creativity and innovation.
To begin with, creating a social media strategy is based on a lot of research and analysis, but it is also a process which requires a certain dose of originality and imagination. Creating posts for scheduling on social media accounts also involves a lot of artistic inspiration and inventiveness. Such qualities are particularly important for photos, images, infographics, videos, and other visual formats.
As a social media marketer, you can have every working day being different from the previous one. You get to work with numerous clients, manage multiple social media accounts, create various types of posts, and schedule posts on various platforms. With social media marketing, the sky is the limit.
It is very unlikely to get bored in this profession, especially if you work as a freelancer or for a digital marketing agency rather than for a particular business.
Working in Any Industry
Social media doesn’t have to be your only hobby for this to be the perfect job fit for you. Indeed, being a social media marketer gives you the opportunity to work in any other industry and niche in which you have interest or expertise.
Real estate, telecommunications, transportation, software development, education, medicine, etc. etc. You name it. Any industry needs social media marketing in the current situation. If you’d like to be involved in any particular sphere but don’t feel like being locked in a factory or don’t have the necessary technical skills, you can market a company within this industry on social media sites. In this way, you can easily combine your passion for social media networks with your expertise in another field.
Another great thing about social media marketing is that you can work entirely on your own. Many digital marketers decide to be freelancers, operating their business from the comfort of their own home, without the need to report to a manager in a company or in a digital marketing agency. Actually, this characteristic is getting more and more attractive as remote working is becoming the norm in many businesses and many locations. As a social media marketer, all that you need is a computer, internet connection, and some social media management tools.
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Being a Part of a Team
Alternatively, if you don’t like working on your own, social media marketing gives you the option to be a team member. You can either work as the digital marketer of a specific company or work for a digital marketing agency where you get assigned to different clients and different projects. This comes with important benefits. For example, you can choose which aspect of the social media business you enjoy the most and concentrate on it, while the rest of the team handles the other tasks. Moreover, you can always get more inspiration and ingenuity from working in a team, and this is crucially important for the success of a social media strategy. For some, working in a team helps stay focused and organized and thus perform better.
What matters is that as a social media marketer professional, you can choose whether to work as a freelancer or as a part of a team.
Cons of Working in Social Media Marketing
Although working in this type of digital marketing does not require particular education, it does call for the presence of a set of certain skills within a person. The most important competences comprise of research and analytical skills. In order to figure out all the aspects which go into creating a social media marketing strategy, you will need to do a lot of online research, conduct market research, and study the habits of various target audiences. You will need to figure out the optimal type of content for scheduling posts on social media, the best time to post, and the necessary frequency of sharing content on each platform. Moreover, you will need to find out the best social media sites for your particular business goals or the goals of your clients.
Many industries are competitive, but social media marketing takes competitiveness to a whole new level. You really have to be ambitious and determined in order to succeed in this field. You have to be ready to work extra hours and to be very flexible in order to adapt to the ever-changing requirements of social media platforms. Meanwhile, you have to be patient to handle all the requests of your clients, no matter how unintelligent they might look.
Working as a social media marketer can at times seem like you are doing the same thing over and over again. After all, you create content, schedule it for publication on social media accounts, track social media engagement, adjust the digital marketing strategy, and start all over. It really depends on how you look at this – like doing the same tasks day after day or like working on new posts every day. Nonetheless, if you are considering a career in this field, that’s something you should keep in mind to avoid unpleasant surprises.
Stress and Exhaustion
Being involved in social media marketing can get extremely stressful and exhausting. There could be multiple clients to handle, numerous accounts to manage, many platforms to keep an eye on, several strategies to put together and turn into action… If multitasking is not attractive for you, you might want to stay away from this industry.
Just as any other business, social media marketing has both its pros and cons. However, most of the above-listed drawbacks can be overcome with the help of the right social media management tools. These include a social media schedulerch and a social media calendar which take away some of the dullness of being a social media marketer and let you stay organized and in control of things all the time.
Looking for the best social media manager tool? Sign up for a free trial of Studiorific now to start scheduling posts on multiple social media platforms all at once and ahead of time.