Everyone knows that social media marketing is crucial for business growth and success in 2021. What not everyone knows is what the best social media networks for marketing your brand are.
With the myriad of platforms out there, it’s easy to get confused. That’s why we’ve put this list of the 22 must-have social media sites in 2021.
1. Facebook: The #1 Social Media Network
No brand can expect to expand its customer base and grow at a sustainable rate without Facebook marketing. In the last 17 years, Facebook has gained and reinforced its position as the absolute leader among social media networks for personal and business purposes.
With 2.8 billion monthly active users, this platform gives you the exposure and visibility that no other website can. Thus, the first step in setting up your social media marketing plan should be creating a Facebook business page for your brand. You can use your page for both organic social media marketing and paid social media ads. The next step is to expand into setting up a Facebook group for your users and customers.
If you’d like to optimize your Facebook marketing processes, check out the best Facebook post scheduler on the market.
2. Instagram: The Leader Among Social Media Networks for Photos and Short Videos
Founded in 2010 and owned by Facebook, in 2021 Instagram holds a position as the most popular social media network for sharing photos and short videos. The platform has been designed in a way which gives maximum exposure to visual content while placing written content in a secondary position.
One thing that you need to know about Instagram marketing is that hashtags are an absolute must. While you may skip hashtags in your Facebook posts, this is not an option on Instagram.
One major disadvantage which social media marketers face on Instagram is that they have to post from their mobile as posting from a computer is not supported. However, this problem can be solved easily if you get access to the top IG post scheduler. In this way you will be able to schedule posts on Instagram directly and automatically.
If you’d like to automate your Instagram post scheduling directly, check out the best Instagram post scheduler in 2021.
3. Twitter: The King of Short-Form Social Media Marketing
If you’ve heard rumors that Twitter marketing is dead, keep in mind that these are just rumors, and like most rumors – they are false. Indeed, Twitter is as alive as ever as one of the must-have social media platforms for marketing your business.
Unlike Instagram, for example, this is a very versatile network which is appropriate for sharing any type of content: photos, videos, links, text, and whatever else your business needs.
Moreover, scheduling posts on Twitter is particularly easy. All you need to do is to upload a photo or a video, write up to 280 characters of text, paste a link (if needed), and add some relevant hashtags. When it comes to marketing on Twitter, hashtags are crucial.
One challenge that some digital marketing agencies meet is limiting the content that they share on Twitter to 280 characters. This includes any links and hashtags.
If you’d like to optimize your social media marketing strategy on this platform, check out the best tools for Twitter out there.
4. YouTube: The Master of Video Marketing
While Instagram is perfect for short videos, YouTube remains the number one social media site when it comes to long-form videos. Every business that wants to grow its visibility in 2021 needs to create a YouTube channel and start posting videos on it.
There are a number of different types of videos that you can share on YouTube. You can have marketing tools which highlight the most prominent features of your product or service. Another popular type of videos includes tutorial videos. Instead of uploading tutorials on your website and slowing it down, you can host these on YouTube and add links on your website.
Even without video production skills and experience, you can create converting videos for YouTube marketing after spending a few days watching what others in your industry are doing on this platform.
If you’d like to take marketing on YouTube to the next level, check out the best social media automation tools in 2021.
5. LinkedIn: The Professional Social Media Site
LinkedIn was created different from the rest of social media sites. This is a real professional social media network which gives you the opportunity to meet and connect with other professionals in your industry as well as to generate qualified leads for your business.
Remember that regardless of your industry, the majority of potential clients will first check out your LinkedIn personal profile or LinkedIn business page before contacting you directly. They will review your experience, skills, and endorsements. That’s why it is very important to ask past and current clients as well as colleagues and others from the industry to endorse your skills and share their experience working with you.
If you want your brand to get exposure to the most qualified audience, don’t underestimate the power of LinkedIn marketing.
If you’d like some extra help in getting started, click here.
Many business owners and digital marketers don’t even think about Tumblr when it comes to social media marketing. However, this micro blog website holds a macro power with regards to building an audience and generating leads.
Tumblr is one of the best social media networks for building a community around a certain topic and showing your expertise. You should not ignore it for your brand.
If you’d like to automate your Tumblr marketing strategy, check out the best social media management platform for this purpose.
Speaking of creating a sense of community, another platform that you should be considering for social networking for your business is Reddit. While the Reddit community might be a bit tough to get to, you are guaranteed to get access to a passionate and devoted audience if you manage to break through.
Thus, you should give Reddit marketing a go.
If you’d like to post on Reddit quickly and efficiently, click here.
8. Google My Business
While Google My Business is not usually the first thing that comes to mind when one thinks about the best social media networks for marketing a business, it provides opportunities that other sites don’t.
Getting started is easy. All you need is to create a listing of your company and fill in some basic information. The benefits, however, are enormous. You can get your brand listed in ways that you can’t achieve in any other manner.
If you’d like to optimize your Google My Business marketing processes, click here.
As a social media site, Pinterest is all about content discovery. It covers virtually all possible topics and industries.
From a business perspective, Pinterest marketing is an excellent way to provide new ideas to potential customers, to build your reputation over time, and to eventually generate leads.
Moreover, Pinterest makes it easy to repurpose visual content which you already have for other social media platforms such as Facebook, Instagram, and Twitter.
Released only about 5 years ago, TikTok quickly swept audiences across the globe. Currently it’s one of the absolutely most popular apps for short-video making and sharing.
In addition to exposure to millions of users all over the world, another important advantage of this social media platform is that it doesn’t require any special or professional skills in video production. Anyone with a mobile phone can start marketing his/her business on TikTok.
Number 11 on our list of the top social media networks for marketing your business in 2021 is Flickr. This is a hosting service that allows you to not only store images and videos but also to become a member of a community of amateur and professional photographers.
Once again, this platform doesn’t require the creation of new, unique content. You can simply upload the images and videos you’ve made for some of the previously mentioned networks.
While Vimeo is not able to compete with YouTube as the leader in video marketing, it is a great – albeit smaller – social media network for sharing videos.
Vimeo users are usually different from YouTube viewers, which means that your business can get some extra exposure if you share your videos on this platform as well.
Snapchat is somewhat similar to Instagram, but it definitely has its own audience and community. This mobile app allows you to share both text and visual content such as images and videos.
One thing you should keep in mind is that your posts are live for only 24 hours after publication. Nevertheless, one day is enough time to attract attention and generate leads for your business, if done right.
Another major network to consider for marketing your brand in 2021 is Medium. This platform functions very much like a blog. You can create and post various articles on topics of interest to your target customers. But keep in mind that Medium posts cannot be overly promotional in order to comply with the rules of the platform. They need to provide real value and real expertise. Nevertheless, brand mentions and links to your website are allowed if properly inserted.
A major benefit of posting content on Medium rather than on your own website is the higher expected engagement. Medium users really appreciate the value and knowledge which other users provide and like to clap at their articles. Moreover, in some cases you can use Medium to report content from your own website so you won’t need to spend too much time on it.
Next on our list of the best social media networks to market your brand in 2021 is Quora. This is a question-and-answer platform where you can both ask questions to the community and respond to questions posted by other users.
Quora gives you an unprecedented platform for showcasing your expertise and knowledge in your industry. There is no better way to grab the attention of potential leads and convince them to check out your website than to demonstrate that you can answer their questions in a comprehensive and authoritative manner.
However, similar to Medium, you should be careful not to be overly promotional in your responses and external links as you might easily be penalized.
Flipboard is a news aggregator website which functions as both a social networking app and an online magazine or newspaper. As one of the biggest names in the tech industry, Flipboard is another great place to market your business on social media.
A wonderful benefit of Flipboard marketing is how easy it is to implement. All you need to do is to paste the link of your article and flip them. Instantly you can get exposure to millions of readers which makes it an efficient way to generate leads for your business.
Telegram is the first messaging app on our list of the must-have social media networks for marketing in 2021. It’s a cloud-based instant messaging software app that is widely used by businesses for generating leads and converting them into customers.
Chances are that many of your competitors are already implementing Telegram marketing, so you should look into it as well.
While we are on the topic of messaging marketing, we have to mention Messenger as yet another must-have social media app for businesses in 2021. Messenger started off as part of the Facebook platform and evolved into one of the independent social media networks where you can successfully grow your business.
Whether you want to find new leads or turn leads into customers, you should consider Messenger marketing.
If you think that WhatsApp is just for talking to your friends and family, you are wrong. This mobile app provides important opportunities for marketing your business as well, whether B2B or B2C. On this social media messaging platform, you can create marketing campaigns, send messages to users, automate conversations, and engage customers in a highly efficient manner.
As an added benefit, WhatsApp marketing is as easy as it gets, even for beginners.
Another top choice among the best social media networks for marketing in 2021 is Viber. Yet another messaging app, it offers more or less the same options as the previously listed platforms.
Viber marketing gives you access to over 1 billion around the globe, through one of the 10 most popular Google Play apps.
Despite the influx of new chat and messaging apps in the last decade, Skype remains a popular choice for many. Thus, it provides excellent opportunities for marketing your brand.
The potential of this communication-based social media network should not be underestimated in 2021.
Last – but not least – on our list of the top social media networks for business marketing in 2021 is Meetup. This social network helps users connect with others based on their professional experience, background, and interests. That’s what makes it so great for social media marketing.
In addition to covering a wide range of industries and niches, Meetup marketing also gives you the tools to target your audience precisely.
While marketing on social media is a must for your business in 2021, it’s important to choose the platforms that make the most sense for your brand. This depends on your industry, your ideal customers, and the content that you want to share. Now that you have the list of the 22 best social media networks for marketing, all that’s left is to create your accounts on a few of them and start growing your business at an unprecedented speed.
Meanwhile, if you need some help in streamlining your social media marketing processes on multiple platforms, check out Studiorific Social. Sign up for a 7-day free trial to schedule posts on all must-have sites from a single platform.