This holiday season is promising to be a tough one for ecommerce companies as they will be facing even stronger competition than in previous years. However, the 2020 holiday season is also a promising one as experts are expecting an unprecedented volume of online trade activities as people are preferring to do their shopping from the safety of their home. Needless to say, social media marketing is a crucially important part of the holiday digital marketing strategy of any business. In order to support digital marketers who are struggling to put together the best promotion marketing strategy for the upcoming holidays, we’ve prepared this list of the 14 best social media tips to excel at the end of 2020. These are the only tips that you need for your social media marketing plan to make this holiday season the best one yet.
In brief, here are the 14 best social media tips that you will ever hear to make bank this holiday season:
- Prepare Your Social Media Calendar Now
- Put Extra Emphasis on the Visuals
- Start Working on the Written and Visual Content Early
- Have a Social Media Advent Calendar
- Think Outside Your Business
- Use Smart Hashtags
- Post on All Must-Have Social Media Platforms
- Run Holiday Sales and Promotions
- Show the Company Holiday Spirit
- Get Involved in Charity Work
- Engage with Your Social Media Audience
- Enhance Your Social Media Marketing Efforts with Email Marketing
- Have Your Business Ready for the Upcoming Purchases
- The Best of the Best Social Media Tips: Make Use of Social Media Automation Tools
Prepare Your Social Media Calendar Now
The first thing that you need to do – and you need to do it right away – is to create a holiday social media schedule. This is a written plan or a visual representation of all the content that you plan to share on your business social media accounts this holiday season. In addition to the content, the social media calendar should also include the social media platforms on which you plan to schedule each post as well as the exact date and time of publication. Having a solid schedule will assure that your holiday social media posts are well-organized and spread out and that your content is diverse and covers the interests of all your target users. Moreover, it will be of indispensable help in terms of keeping you organized once you start implementing your social media strategy for the holiday season.
Put Extra Emphasis on the Visuals
The second of the top social media tips to ace this holiday season is to carefully select and create impactful visual content for your posts. With the amount of social media posts out there every single day, you really need to create visual content that stands out and is capable of grabbing the attention of your audience. While your visuals should capture the holiday spirit, they should also offer something unique in order to intrigue users and make them click on your posts. It is social media marketing best practices around this time of the year to hire a graphic designer to design your own holiday creatives which represent your brand and company. A simple example is to design a Christmas tree which reminds customers of your brand logo.
Start Working on the Written and Visual Content Early
Even if Christmas and New Year are more than a month away, time will fly once you start getting ready for all the holiday season activities. That’s why you need to start working on your holiday social media content as soon as possible. Actually, the vast majority of shoppers will have completed their holiday shopping by the end of the Black Friday and Cyber Monday promotions, which means that you need to create the materials for your holiday sales and promotions now and post them on social media within a week. That’s the only way to beat the competition.
Have a Social Media Advent Calendar
Do you get excited by the idea of an advent calendar? Of course you do. Well, you’re not alone. Even if they don’t admit it, most people love advent calendars, so you can make a social media advent calendar for your audience. Make sure that you announce it early enough so that you have your old and new social media followers looking forward to it when it gets launched on the 1st of December. Depending on your business, you can offer your followers a new piece of advice every day that’s related to your niche. For example, if you are a cosmetics and makeup company, you can provide your audience with the 24 best tips on how to look young in 2021 – one tip a day. Trust us on this, you will have your followers come to your social media accounts nice and early every day to read your next tip. Advent calendars are really addictive.
Think Outside Your Business
Sometimes in the business world to think outside the box means to think outside your business. Obviously your goal this holiday season is to attract as many customers as possible and to generate as much revenue as possible. However, you don’t have to make this too apparent. One of the best social media tips you will hear this holiday season is to give your audience content which is not directly related to your business. A very simple – and effective – idea is to put together for your audience a list of the ultimate Christmas gifts for your husband or wife, your mom or dad, son or daughter, or any other person that corresponds to the needs of your target audience. Another equally simple and effective idea is to prepare a guide with tips on how to preserve your sanity during the holidays.
Use Smart Hashtags
Hashtags are the bread and butter of social media marketing year-round, including during the holiday season. Hashtags help users find your content across various social media accounts based on their interests as well as explore more of your content once they’ve landed on your social media accounts. That’s why one of the most important social media tips this holiday season is to capitalize on the right hashtags. In addition to the standard hashtags that reflect the nature of your industry and business, you should also add seasonal and holiday hashtags as well as such related to discounts, sales, and promotions.
Post on All Must-Have Social Media Platforms
No matter how much effort you put into planning and executing your holiday social media marketing strategy, you cannot succeed if you decide to rely on a single social media network. You should take advantage of the myriad of social media sites out there and diversify your strategy. However, you should not overstretch either as you risk spreading yourself too thin. One of the smartest social media tips this holiday season is to focus on the best social media apps for your particular business – that is, these networks which have previously brought you the best results.
Run Holiday Sales and Promotions
The holiday season is nothing without the long-expected discounts, sales, and promotions. Companies are already running holiday promotion marketing campaigns, and you should quickly get on the train. Start offering promo codes a few days before Thanksgiving and continue all the way into the new year. Of course, you should make each marketing promotion sound as if it is exclusive and for a limited time only. Your leads don’t need to know that you already have another promotional campaign up your sleeve. Every time you are scheduling posts on social media with a promo code, make sure to mention that this is a limited-time offer and add the date when it expires.
Show the Company Holiday Spirit
Another of the best social media tips for the holiday season is again related to showing that your enterprise is not all about business. An easy-to-implement tactic to win the sympathy of many new leads and customers is to show your team’s holiday spirit. For instance, you can share social media posts with pictures of your team’s decorating the Christmas trees. Or every day you can share a photo of one of your coworkers with a Christmas hat. Even if you think this feels tacky, the holiday season is the time to be jolly and merry and to connect with people around the globe on the basis of such things as Christmas hats and bells.
Get Involved in Charity Work
The holiday season is not only the time to celebrate but also the time to give back to the community and to do good. This year even more than any other time your business should find a cause or a charity to support and show empathy with those in need. A good social media tip for the upcoming holiday season is to share your charitable work on social media without bragging about it. This will help you connect with customers who care about the same causes and help them realize that your business has a human(e) face as well.
Engage with Your Social Media Audience
During the holiday season, your social media marketing strategy should not be only about posting content but also about actively engaging with users. One of the must-follow social media tips is to respond to any questions or comments you get on your social media posts as soon as possible. Furthermore, you should put effort into thanking users who shared your posts or invited other users to like your accounts. You can even run a poll to show that you really care about your customers and the things on their mind.
Enhance Your Social Media Marketing Efforts with Email Marketing
No matter how much work you put into your social media marketing plan, it will not be enough to make bank this holiday season. You need to reinforce everything that you’re doing on social media networks with some highly targeted email marketing campaigns. This is an easy and straightforward way to reconnect with your subscribed users who are not particularly active on social media sites. Make sure to send them your promotion marketing campaigns and any other seasonal content which is fit for email marketing.
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Have Your Business Ready for the Upcoming Purchases
If you follow all these social media tips, you should receive an influx of new customers and new sales of your products or services. You should be properly prepared for the expected surge in sales and ensure that all needed business management processes are in place. You need to make sure that you have enough human resources, financial resources, and all other resources that are required for the increased activities and that you have the proper business management software to keep your business organized. You don’t want a commotion right in the middle of the holiday season as this will eliminate the positive impact of all the great social media marketing tools you’ve put into getting this growth in sales.
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The Best of the Best Social Media Tips: Make Use of Social Media Automation Tools
Last but not least, you want to make sure that you don’t get fully burnt out right for the holidays due to all the work you’ve put into preparing and implementing your holiday social media marketing strategy. To avoid that, you need to follow the last on the list of the top social media tips for growing your business – without losing your sanity – this holiday season. Namely, you need to get access to the best social media management tools to streamline your social media marketing processes from a single platform. Studiorific Social has the exact social media scheduler that you need to schedule posts on multiple accounts on all must-have social media sites from a single platform. You can schedule social media posts on a few different accounts simultaneously and do that before the actual publication time. In this case, you can spend a couple of hours on scheduling all your holiday social media posts all at once and never worry about them again. Our tools will take care of publishing your social media posts when the time comes.
To streamline your social media marketing processes right on time for the holiday season, sign up for Studiorific Social now. Use promo code CYBER25 at checkout to get 25% off FOREVER on your monthly or annual subscription to our all-in-one social media management software tools.
The upcoming holiday season is the right time to make up for the revenue that you couldn’t generate due to the unexpected pandemic in 2020. With these 14 top social media tips, you’ll be able to ace your holiday promotion marketing campaign and end the year stronger than you ever thought possible.