In this section of our social media blog we cover all aspects of Instagram analytics. This is a crucially important part of any digital marketing strategy in general and social media strategy in specific with a heavy focus on photo and video content creation and posting.
Instagram has emerged as a leader among social media platforms in terms of visual digital content. That’s why an Instagram account is a must in the inventory of social media marketers.
To optimize your Instagram marketing strategy, it is important to start tracking performance right away. This will help you evaluate which type of content, what topics, what posting frequency, and what time of posting bring the best results for your particular brand.
ContentPilot’s Instagram analytics calculator will provide you with all the figures, numbers, and trends that you need make the right decisions with regards to your social media strategy.