Choosing the best social media platforms for your digital marketing strategy is hard – that’s a fact. Another fact is that no matter what other networks you decide to include, Twitter marketing is a must. Twitter is one-of-a-kind website which gives you a unique forum for marketing your business to a wide, highly engaged audience with minimum efforts.
To help out beginner social media marketers, we’ve put together this guide on how to build the best Twitter marketing strategy for any business in 2020.
Why Should You Include Twitter in Your Social Media Marketing Strategy?
Twitter marketing comes with many advantages for your business as part of your social media strategy. Here are the 6 most important benefits of using Twitter for business:
Reason #1: Gain Access to a Large Audience
First and foremost, you should consider including Twitter in your social media marketing strategy in 2020 because it provides you with instant access to more than 330 million monthly active users. This number makes Twitter one of the most popular social media platforms out there. Importantly, these users include both regular people looking for household, children, hobby, and sport products and professionals interested in services for their business. This means that regardless of the nature of your brand and the products or services which you are marketing, you are guaranteed to find your target customer personas on this social media network. Attaining the same level of outreach and exposure through content marketing on your website only is hard, if not impossible, to achieve.
Reason #2: Increase the Outreach of Your Digital Content
The next advantage of incorporating scheduling social media posts on Twitter into your social media marketing plan is directly related to the point above. Twitter gives you an excellent platform to share your digital content – blog posts, landing pages, press releases, photos, images, infographics, and videos – with a much larger audience than on your company’s website only. Repurposing content is an important strategy which all digital marketers should implement in order to maximize the return on investment on their marketing budget. It is very important to highlight the fact that Twitter provides an easy and straightforward opportunity to include a backlink to your website where your content was originally published. This is not something that all social media sites offer.
Reason #3: Drive Traffic to Your Website
The ultimate purpose of every digital marketer professional or digital marketing agency is to drive traffic to the website of his/her company or client. The more traffic the better, regardless of the source as long as it is a reputable and trustworthy one. That’s why you should consider Twitter marketing. That’s an ideal source to increase the traffic to your brand’s website in an easy and cost-efficient manner. You can take the leads you generate with your Twitter posts to your website where you can start educating them about your product or service in more detail and converting them into customers.
Reason #4: Enjoy a Boost in SEO
There is one more way in which having Twitter as part of your social media marketing strategy helps you enhance your website’s traffic. Namely, organically. You might be surprised to hear that sharing social media posts on Twitter helps boost SEO, which means that your digital content becomes more recognizable and more highly ranked by search engines such as Google. While it’s hard to quantify the exact impact of Twitter marketing on search engine optimization, it is a fact that the vast majority of businesses which start using this social media network report a positive effect on their SEO performance within a few months. So, expanding your social media efforts to Twitter is a must-have element of a comprehensive, well-rounded digital marketing strategy.
Reason #5: Enhance Your Brand Awareness
Yet another significant benefit of using Twitter for business is the impact which this has on brand awareness. As mentioned above, Twitter users represent a wide range of interests and needs, so your brand’s target customers are definitely on the platform. This gives you the chance to establish your brand’s online presence and build brand awareness through this network. Sharing high-quality social media posts with unique content of real value to users is the best way to do that.
Reason #6: Save Time and Money
Last but not least, Twitter marketing comes at almost no cost for social media marketers. Using the platform is absolutely free for both individuals and businesses. Moreover, you don’t have to create new digital content specifically for this social media site. You can easily and efficiently repurpose the content that you create for your website and blog and schedule it on Twitter as well. All that you need to do is to write a smart tweet of up to 280 characters including the link to your original content source, add an attractive media (photo or video) if not already available in the link, and schedule it for publication at the best time to post on Twitter for your target audience. This makes digital marketing with Twitter extremely easy, unlike some other social media networks which require elaborate marketing strategies and their own content creation efforts.
What Is a Twitter Marketing Strategy?
Now that you know the importance of incorporating Twitter into your social media marketing efforts, it’s time to look at another crucial question. Namely, “What exactly does a Twitter marketing strategy mean?”
First of all, a Twitter strategy is part of your overall social media strategy and digital marketing strategy. This is a detailed plan of everything that you want to do on Twitter in order to achieve the set targets. A Twitter marketing strategy includes:
- Topics for social media posts
- Types of content that you want to share on your Twitter account: blog posts, photos, images, infographics, videos, etc.
- Frequency of posting
- Reposting content
- The best time to post on Twitter for your target audience
- What you will post when organized in a detailed social media schedule
How Can You Optimize Your Performance on Twitter?
If you are a new social media marketer, you might be wondering how to get started with Twitter marketing. To help you out, we’ve put together a list of the 9 best tips for creating the most efficient and efficacious Twitter strategy regardless of the nature and size of your business.
Tip #1: Create an Optimal Account
The absolute first step in starting out with marketing your business on the Twitter social media platform is to create a business account and optimize all features of it. Upload your brand’s logo as the profile picture and add another photo relevant to your business as the background picture. Make sure both photos are high resolution and fit the size requirements. Assure that your Twitter handle is the name of your brand or something else which perfectly describes the nature of your business. After all, that’s how Twitter users will find you and what you will share on your website and other social media networks. Write a succinct and clear bio which shows the real value of your business to target customers. Add a link to your website so that Twitter users can easily navigate to it to find more information about your brand and products or services. Last but not least, show your location as this increases your business’s credibility and is important for local marketing.
Once you’ve optimized your Twitter account, you are ready to start scheduling social media posts on it.
Tip #2: Find Out the Best Time to Post on Twitter
The next step is to conduct online research on the habits of your target customer personas with regards to their behavior on Twitter. While there are over 330 million people who use the Twitter social media network on a monthly basis, they are not online every day, all the time. For a social media marketer, this means that he/she has to figure out the day of the week and the time of the day when his/her target users are most active and post around this time. Twitter users are much more likely to engage with social media posts that have just been tweeted than with posts from a few hours or days ago. Then the best time to post should be integrated into your social media calendar for Twitter.
Tip #3: Schedule Tweets on a Regular Basis
If you are just starting with marketing on Twitter, you should schedule social media posts for every single day until you establish a solid presence on the platform. If you create enough high-quality content for your company’s website and other social media sites, you can even tweet a few times a day. Regular posting is a must to build brand awareness, attract followers, and start creating an online community around your product or service.
Tip #4: Use Hashtags
While hashtags are important for marketing on all social media networks, hashtags for Twitter are an absolute must. The first step is to research the best hashtags on Twitter and to always keep an eye on the hashtags trending on Twitter as they change, depending on global and local news and events. Once you know what hashtags would work best for your business, you can start incorporating some within your tweets while adding others after your posts. Just keep in mind that hashtags count towards the 280-character limit on this social media website. In each tweet, use a mix of some general hashtags relevant for your industry and a few specific to the piece of content. You can also create your own branded hashtags with the name of your brand and/or your products. This will be an easy and efficient way for users to jump from one of your Twitter posts to others. However, make sure not to overdo it. Don’t use more than 3-4 hashtags in a tweet.
Tip #5: Tag Other People and Businesses
While using hashtags for Twitter marketing is a must, it is not enough to optimize your performance on this social media platform. You should also tag other personal Twitter accounts and business accounts when relevant. This will help you build an active Twitter community of other professionals in your respective field as well as Twitter followers. This is a key step in social media marketing on any network as it gives you an immediate access to a much wider audience including the followers of those whom you tag. Moreover, it is important for building professional relationships with social media influencers in your industry who can be an indispensable part of promoting your business to qualified leads.
Tip #6: Crosspost
Crossposting is a strategy for boosting the performance of any social media network that you use for marketing your business, including Twitter. You should schedule your social media posts published on other websites to be reposted on Twitter too. For example, sharing YouTube videos and Instagram photos on your Twitter account is quite easy and relevant. This will create a valuable pool of diverse digital content for your Twitter marketing strategy which requires virtually zero efforts on your behalf. Furthermore, this helps build connections between your social media accounts on different networks which has a positive impact on your overall digital marketing strategy.
Tip #7: React to Engagements
The immediate goal of your Twitter marketing efforts is to produce social media engagement from followers and to attract new Twitter followers. You want other users to like your tweets, comment on them, retweet them, and send them as direct messages to their community. As soon as you see any engagement from users, you should react back in order to start building a relationship and to show that you really care about your followers. For example, when someone comments on your most recent tweet, try to respond within a reasonable time. If someone sends you a message, write back soon. You should be an active part of the local online community for your marketing strategy to produce the desired results.
Tip #8: Track Performance
Every seasoned digital marketer knows that things don’t usually work out perfectly right away. While some of your blog posts attract thousands of reads within the first few minutes of publication, others linger behind and barely get any visits. The same holds true for Twitter. No matter how carefully and smartly you plan your Twitter marketing strategy, not all tweets will produce the same results. That’s why it is important to track individual tweet analytics carefully to understand what topics, which types of content, and what posting times generate the best engagement on the platform as well as the highest number of sessions on your website. This is the most straightforward way to continue improving and optimizing your social media strategy for this network.
Tip #9: Use Social Media Management Tools
Whether you work as a social media marketer at a company or as part of the team of a digital marketing agency, marketing on Twitter is probably one of a dozen tasks that you are responsible for. This means that you have to find a way to optimize and automate your work to achieve the best possible results without wasting unnecessary time and effort. The way to do that is with the help of social media management tools such as a social media scheduler, a social media calendar, an image editor, and an RSS feed reposter. All these tools are available on the Studiorific platform and allow you to streamline your social media process from a single, one-stop website. Our tools will help you schedule posts on multiple Twitter accounts or accounts on other platforms simultaneously, ahead of time. You can fully automate the process by connecting your website’s blog RSS feed to your Studiorific dashboard and setting up autoposting on Twitter or any other social media platform that you want.
- How to Add Social Media Accounts on Your Studiorific Dashboard
- How to Schedule Social Media Posts Through Your Studiorific Account
Related: How to Add a Twitter Account
In 2020 Twitter marketing is a must for every business that wants to establish a solid online presence and get ahead of the competition. Just follow the 9 tips above to raise brand awareness and generate leads at an unprecedented speed.